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ISBA will be working with The Observatory International to boost its efforts to drive real alignment between the interests of agencies and clients.
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WPP’s decision to merge long-established ad network Y&R with digital experience shop VML could have major implications for other creative agencies.
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The fifth-annual Agency-Marketer Partnership awards were announced this morning in Singapore. From the shortlisted entries, the judges awarded two prizes ...
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Insurance and finance company Aviva has consolidated its digital work into a newly-created digital lead account with Be Heard Group.
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The Mercedes-Benz Cars Global Communications unit announced the budget for the lead communications agency once again.
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J Walter Thompson has picked up the global advertising account for the Asahi-owned beer brand Grolsch following a competitive pitch.
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New study finds widespread dissatisfaction on both sides of the advertiser agency divide
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The Observatory International was appointed by BP to assist with the development of a global Agency model designed to deliver quality, agility, flexibility, customer-centricity and cost effectiveness for its Corporate, Fuels and Castrol operating units.
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As the industry watches WPP following the exit of chief executive Martin Sorrell, the world's largest advertising holding company notched a success, retaining the global work for BP's corporate, fuels and Castrols businesses...
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As WPP faces break-up calls in the wake of Sir Martin Sorrell’s exit, the agency holding company model is under greater scrutiny than at any time since the 1980s
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