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The Agency Relationship Management report sheds light on what agency management currently looks like in the UK, what issues are arising, and what might have to change going forward to facilitate and enable brand growth.
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Large global companies are rapidly expanding the scale of their in-house creative agencies, particularly for digital content, according to new research undertaken by the WFA and The Observatory International.
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She has the personality and experience Dentsu demands for its international business. But can she add firepower to its creativity and culture? Stuart Pocock, Founder and Managing Partner, The Observatory International gives his point of view.
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Following a global tender, PEUGEOT selected O.P.EN, a bespoke agency specially created on an innovative model by OMNICOM GROUP (NYSE: OMC), in order to support the brand in its advertising and marketing communications from January 1, 2021. PEUGEOT is initiating a new creative partnership with O.P.EN – OMNICOM for PEUGEOT Engine – with an unprecedent
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Publicis' poor results and the market's reaction raise questions over the broader ad industry.
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ISBA will be working with The Observatory International to boost its efforts to drive real alignment between the interests of agencies and clients.
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WPP’s decision to merge long-established ad network Y&R with digital experience shop VML could have major implications for other creative agencies.
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