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Task: Agency modelling and search and selection for a global creative agency for the Randstad and Monster brands Assignment Timescale: 6 weeks agency modelling followed by 16 weeks agency search and selection Situation Randstad is the global leader in the HR services provider industry. As part of its brand acceleration strategy for the
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Global agency search and selection process for a new creative Agency of Record for White Claw
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On May 6, the 2nd edition of the State of Communication was held on the theme “How is communication an essential driver of recovery?” Nicolas Gondeau, Managing Partner from The Observatory International, Paris office had the honour to participate in the debate. Click here to view the discussion. #AgencyManagement # Search & Selection #Roster Modelling
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A review of the responses to our agency relationship surveys over the past year provides valuable insight into the sentiment and priorities of marketers and their agencies in what has been an extraordinary year, and provides a perspective to inform 2021.
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Global agency search & selection process for a new creative Agency of Record for the brand.
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Observatory International search and selection to find a global activation agency for Ferrero’s Nutella® brand
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Observatory International search and selection to find a global customer engagement agency for skincare and beauty brand Aesop
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The Agency Relationship Management report sheds light on what agency management currently looks like in the UK, what issues are arising, and what might have to change going forward to facilitate and enable brand growth.
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Large global companies are rapidly expanding the scale of their in-house creative agencies, particularly for digital content, according to new research undertaken by the WFA and The Observatory International.
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She has the personality and experience Dentsu demands for its international business. But can she add firepower to its creativity and culture? Stuart Pocock, Founder and Managing Partner, The Observatory International gives his point of view.
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