-
Large global companies are rapidly expanding the scale of their in-house creative agencies, particularly for digital content, according to new research undertaken by the WFA and The Observatory International.
Read More
-
She has the personality and experience Dentsu demands for its international business. But can she add firepower to its creativity and culture? Stuart Pocock, Founder & Managing Partner, The Observatory International gives his point of view.
Read More
-
Following a global tender, PEUGEOT selected O.P.EN, a bespoke agency specially created on an innovative model by OMNICOM GROUP (NYSE: OMC), in order to support the brand in its advertising and marketing communications from January 1, 2021. PEUGEOT is initiating a new creative partnership with O.P.EN – OMNICOM for PEUGEOT Engine – with an unprecedent
Read More
-
Publicis' poor results and the market's reaction raise questions over the broader ad industry.
Read More
-
ISBA will be working with The Observatory International to boost its efforts to drive real alignment between the interests of agencies and clients.
Read More
-
WPP’s decision to merge long-established ad network Y&R with digital experience shop VML could have major implications for other creative agencies.
Read More
-
The fifth-annual Agency-Marketer Partnership awards were announced this morning in Singapore. From the shortlisted entries, the judges awarded two prizes ...
Read More
United States
Global
United Kingdom
United States
Greater China & SEA
Germany
France
Switzerland
South Africa
Dubai
