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- September 30, 2022
Brands need to think twice before entering the metaverse. Rob Foster, senior consultant at The Observatory International, explains why it’s best to be cautious.
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- September 26, 2022
Considerations to drive creative effectiveness and differentiation.
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- August 12, 2022
We have believed for many years that when a pitch is run, it should be run for the right reasons and in a manner that holds up to scrutiny.
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- August 5, 2022
It’s essential to measure agency performance to enable issues to be spotted early and corrected, as well as for great performance to be identified and celebrated. Best practice is to collect regular feedback from relevant stakeholders, using an agreed blend of quantitative and qualitative metrics. Online surveys typically form a key element of effective programmes.
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Advertisers can make the pitch process a positive one, if they adhere to five key principles. Danny Hill, Managing Partner, Greater China & South East Asia, from The Observatory International, explains.
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Like many sectors, the marketing and communications sector is experiencing major challenges in attracting, nurturing and retaining talent. Statistics and commentary on skills shortages, capabilities gaps, churn and dramatic salary increases have been widespread. This article highlights key initiatives to attract, motivate and retain employees.
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At The Observatory International we have identified five clear hard costs to an organisation of not measuring your agencies’ performance.
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- March 30, 2022
Recovery from the COVID pandemic. Exponential growth of digital. Lack of digital transformation capabilities. Talent drain. Inflation. Lack of agency capacity. And a horrific war in Europe. Stuart Pocock, Co-Founder and Managing Partner explains why Marketers need to pause, take stock, and reset.
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Marketing teams needs to act faster on climate change. Christine Downton at The Observatory International explains what how they can make a difference now
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- February 16, 2022
Companies that fail to monitor how they and their agency are doing are missing a major opportunity to get the very best out of their marketing organisation and its network of partners.
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