The Observatory International is the leading global management consultancy dedicated to helping companies maximize their marketing and communications resources.
The Observatory International was formed in 2013 by the merger of Roth Associates and The Observatory International to build a unique organization that could meet the complex needs of today’s marketers, whether they be global, national or local.
Founded in 1988 Roth Associates developed many of the best practices related to search and selection, agency compensation, and staffing optimization. With offices in both New York and Los Angeles, Roth Associates has earned a reputation of being a thought leader in the industry.
Today more than ever, marketers need to drive greater efficiencies and demonstrate both tangible improvements in marketing RoI and a strategic contribution to business growth.
The Observatory International offers comprehensive support in every stage of resource management including: agency selection, agency compensation, resource allocation, agency rostering, and relationship management. Through our consultants we are able to provide advertisers with global insights and deep local expertise.
You’ll work with senior consultants who understand the challenges and the concerns of all stakeholders – Marketing, Sales, Finance, Procurement and communications agencies. Click here to see our consultants..
What you’ll get is clear objective advice backed up by proprietary data and expert analysis – and reliable, quantifiable processes that continue to add value well into the future.
The Observatory International brings global and local perspectives to marketers along with the knowledge required to overcome the challenges associated with managing communications agencies.
We have offices in New York, Los Angeles, London, Paris, Hamburg, Zurich, Johannesburg, Dubai, Singapore and Tokyo. For contact information for our offices please Click here.
The Observatory International is recognized by the Management Consultancies’ Association. Our commitment to quality and professionalism strongly echoes the MCA’s principles and Code of Practice and gives our clients further reassurance that they are engaging the only MCA-recognised global consultancy in our field. To view more of our professional associations please Click here.
Presentations and Conferences
The Observatory International consultants are available as speakers and informed panel participant at conferences and events – both public and internal company meetings. Contact us for more information.