Overview

The Observatory International is the leading global management consultancy dedicated to helping companies transform their marketing and communications resources.

We do this by designing and implementing the right structure, Agency partner roster, ways of working and capabilities to deliver your strategy and response to the digital economy. And once there, we help you stay there, through motivational Agency compensation and performance measurement programmes.

Our 10 year track record of working with many of the world’s leading brands, our proven and robust methodologies and our worldwide reach means we have the knowledge, experience and capability to help more businesses, more quickly across more markets and sectors.

We remain independent and impartial by taking no fees or payments from Agencies. We are motivated and driven by helping Marketing and Procurement professionals fulfill their potential and business objectives.

Today more than ever, marketers need to drive greater efficiencies and demonstrate both tangible improvements in marketing RoI and a strategic contribution to business growth.

The Observatory International offers support at every stage of planning, procurement, resource allocation, agency selection and relationship management.

You’ll work with senior consultants who understand the challenges and the concerns of all stakeholders – Marketing, Sales, Finance, Procurement and communications agencies. Click through to Our People

What you’ll get is clear objective advice backed up by proprietary data and expert analysis – and reliable, quantifiable processes that continue to add value well into the future.

The Observatory International brings global and local perspectives to marketers along with the knowledge required to overcome the challenges associated with managing communications agencies.

We have offices in London, Paris, Hamburg, Zurich, Johannesburg, Dubai, Hong Kong, Seoul and Tokyo, with a strategic partnership via The Burnett Collective in Los Angeles and New York. Click through to Our Locations

The Observatory International is recognised by the Management Consultancies’ Association. Our commitment to quality and professionalism strongly echoes the MCA’s principles and Code of Practice and gives our clients further reassurance that they are engaging the only MCA-recognised global consultancy in our field. To view our commitment to consulting excellence please click here.

We are the Optimisation partner for the World Federation of Advertising providing thought leadership and counsel on agency resourcing and management.

We have been selected as one of the leading management consultancies in the UK, 2021 in a report published by the Financial Times.

To view more of our professional associations click here