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Project Completion – Aesop Global Customer Engagement Agency Search

Task: Search and selection to find a global customer engagement agency for skincare and beauty brand Aesop

Assignment Timescale: 2+ months

Situation
Aesop sought an agency partner to assist then in the implementation of an innovative global recognition and replenishment programme.  A non-UK centric offering and approach was essential.  The Observatory International was appointed by Aesop to support them in this search and selection.

Our Solution
It was important that the appointed agency had capabilities in America, Europe and Asia.  We sought independent and network agencies with international expertise and capabilities in implementing loyalty programmes, as well as developing subscription models.

Outcome
Account awarded to Havas CX, led by Havas CX Helia in the UK with BETC Fullsix in France and Havas CX in Asia

“The team at Observatory International were given a real challenge in running our global loyalty pitch in a very compressed timeline in the run up to Christmas. No corners were cut in any element of the process which they ran with precision and expertise. The support and invaluable advice they gave me in selecting an agency partner was first class. The overall experience leaves me with no hesitation in recommending them. Thank you.”
Gianfranco Cuzziol
Global Head of CRM, Aesop

Example press coverage, click here

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