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2015 » The Observatory International Archive
The new members are Rachel Sanders of AECOM, Lucinda Peniston-Baines of Observatory International, and Nick Ringrose of Atkins
Global management consultancy Observatory International is opening its Dubai office this month as the hub for the MEA region.
More channels, more devices, tight budgets, leaner resources, exponential growth in brand content, pace of change, the need to drive business growth, manage the consumer experience across the whole customer journey – this is the reality of the modern Marketing function.
Jacob's, the snacks company owned by United Biscuits, has appointed Grey London to be its creative agency.
Observatory International, the leading global marketing management consultancy, has opened its Dubai office to provide its expertise to brands and corporations across the Middle East and North Africa. The Dubai office will be headed by experienced communications industry expert Rahul Kalia.
Observatory International attended the 2015 New York AdForum summit which gathers around 25 marketing management consultants from all around the world every year, and provides the opportunity to meet with key stakeholders across the Communications industry.
Observatory International, the leading global marketing management consultancy, has opened its Paris office to provide its expertise to brands and corporations in France. The Paris office will be headed by experienced marketers Florence Garnier and Nicolas Gondeau.
The subject of regular agency performance measurement usually polarises clients into two camps. The advocates speak of the benefits of having their finger on the agency’s pulse, the benefits of spotting problems early, being able to track performance over time - and for two-way evaluation programmes – of giving their agencies a voice to feedback on the client team itself.
Jacob's, the snacks company owned by United Biscuits, is reviewing its creative account. The incumbent is Publicis London. Observatory International is running the process.

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Tight budgets, less resource, more channels, more devices, a need for agility, the requirement to drive business growth, managing the consumer experience across the whole customer journey beyond just the marketing function - this is the reality of the modern marketing function.