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The Observatory International renews ISBA partnership

The Observatory International has teamed up with ISBA to continue to educate UK brands on the best approach to maximising the value and output of their agency partnerships. Experience shows that when both sides benefit commercially from client business success then the relationship is likely to last longer and be more productive.

The partnership is one of a select number that ISBA has established with relevant experts to help support Marketing and Procurement through sharing best practice, insights and new ways of working to its members.

The Observatory International has also been running Remuneration Workshops for ISBA since 2008.  This year for the first time, The Observatory International will produce with ISBA new research into the way businesses are treating the complex and difficult area of remuneration.

The study, due to be revealed to ISBA members on March 11, will take a deep dive into some of the day to day issues and frustrations facing both Marketers and Procurement Professionals when it comes to negotiating remuneration agreements with their Agencies.  It will build on a major global survey undertaken by The Observatory International in 2018 on behalf of The World Federation of Advertisers.

Commenting on the partnership, Director of Marketing Services, Andrew Lowdon commented: “ISBA and The Observatory International have enjoyed a long-standing relationship.  We share a mutual desire for alignment between agencies and advertisers to enable them to deliver best work.  We are delighted that through our partnership ISBA members will continue to benefit from The Observatory International’s expertise.”

Lucinda Peniston-Baines, Managing Partner & Co-Founder of The Observatory International said “We have been working closely with ISBA since 2008 to deliver a range of best practice member workshops on the specialised skills required for effective agency management. Extending our partnership underlines our commitment to helping businesses transform their marketing and communications resources and ensuring marketing delivers real benefits to the bottom line.”

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