Task: Pitch Process for vivoX
Assignment Timescale: 3+ Months
The Observatory International was appointed by Chinese handset manufacturer vivoX’s brand team to appoint agency partner(s) capable of providing Creative, Media and PR services to support vivoX’s expansion into the European market place.
Working collaboratively with a specialist media consultancy partner we looked across Europe to find network agencies with established capabilities in the required deliverables of PR, Media and Creative with proven expertise of launching products in new markets.
The process commenced in July and concluded with the pan regional appointment of Dusseldorf based BBDO and OMD in December 2019.