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Project Completed – Coty


Task: Pitch Process for Wella Professionals

Assignment Timescale: 3+ Months

Status: Completed


The Observatory International was appointed by Coty to deliver a Global Agency capable of building a communications infra-structure that delivers in a complex B2B/B2C environment and provides sector breaking creative work.

Our Solution

We looked across Europe to find Agencies who had proven capabilities in the required deliverables – with an understanding of the complexities of B2B


The process commenced in early July and concluded with the appointment of London based The & Partnership in late October following a hard fought and close pitch process.

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