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Performance Measurement – Top Tips

  1. Keep it simple and quick to complete – to avoid survey fatigue
  2. Ensure the process is impartial to maintain integrity and confidence
  3. Include space for comments to provide background and insight into the scoring
  4. Ensure feedback is given and action plans put in place to address issues
  5. Track surveys over time to highlight changes in performance
  6. Do two-way surveys – it’s a partnership
  7. Short simple and clear reports to ensure the feedback is read and understood

Compare your agency against our global benchmarks here, and take a look at our agency performance measurement services here to see how we could help you maintain great marketing agency relationships

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