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The Observatory International and the WFA (World Federation of Advertisers) today announce their strategic partnership

London, 26th July 2016

The Observatory International will provide the WFA with global insight into industry best practice in the optimisation of marketing resources.

Lucinda Peniston-Baines, co-founder and Managing Partner commented on the strategic partnership saying;

“In an era when CMOs and Procurement professionals are facing such a dynamic marketing landscape, Optimisation is about ensuring that resources are shaped to fit the organisation’s needs and embedding best practice within them to operate at peak. That includes determining the right internal structure and skills, the right agency roster architecture, the best engagement processes, martech and tools. We’re really delighted to be able to offer the WFA and its members the benefit of our international offices’ local insight and global best practice in this area.”

Stephan Loerke, WFA CEO added “We’re delighted to welcome The Observatory International to our select group of strategic partners. We look forward to our members benefitting from their additional insight.”

To find out more and to view The Observatory International’s partner page please click here, or visit www.observatoryinternational.com



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