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LandSec win

Marketing Week, December 2007

Dye Holloway Murray, the start-up agency, has scooped the 3m advertising account for property company Land Securities.

The agency won the business after a four-way pitch against Souk, Loewy and Cogent Elliot. The review was handled by The Observatory.

The appointment of Dye Holloway Murray follows the property company’s decision to call a review of its business, including its media planning and buying and advertising, in September of this year.

Mediaedge:cia was appointed to handle its 2.5m media planning and buying business in November. A majority of the business was previously handled by Feather Brooksbank.

DHM’s appointment comes after the company acquired a Real Estate Trust (REIT) status, which exempts it from corporate tax in return for distributing most of its profits to shareholders.

It has also overhauled its branding to reflect its status as a REIT, with a new logo, created by independent agency Hat Trick.

Dye Holloway Murray was founded at the start of the year by Campbell Doyle Dye founder Dave Dye, Jorian Murray, previously the managing director of DDB London, and Justin Holloway, previously a planner at DDB. The trio had worked together at Publicis in the early 1990s.

The agency offers integrated advertising solutions and outsources.

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