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Recent News

Serviceplan China has won BMW’s tradition creative business, ending Leo Burnett’s five-year relationship

  • January 13, 2015
Serviceplan China has won BMW’s tradition creative business, ending Leo Burnett’s five-year relationship
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Observatory International appointed to manage Acer Global Creative Agency Pitch Process

  • December 8, 2014
Observatory International has been appointed to manage all aspects of the Acer Global Creative Agency Pitch Process.
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Arla launches global review

  • December 4, 2014
Arla Foods, the owner of the dairy brands Lurpak and Anchor, is looking for an agency ahead of a global push.
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Isobar and Coke win top Agency-Marketer Partnership Award

  • November 28, 2014
Singapore – Campaign Asia-Pacific, in association with The Observatory International, is pleased to announce the winners of the first Agency | Marketer Partnership award.
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Is the AOR model obsolete?

  • October 17, 2014
There has been enough said of the data age. With the rapid uptake of data-driven marketing and the role digital is playing in marketing, the marketing profession has seen a major upheaval in the way it is run...
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Adam & Eve/DDB wins McCain ad business

  • October 9, 2014
It follows a pitch against Abbott Mead Vickers BBDO, Bartle Bogle Hegarty, WCRS and the incumbent, BMB...
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Observatory International strengthens its practice with the appointment of Florence Garnier

  • September 24, 2014
Driven by high demand from global brands in a fast changing communications environment, Observatory International (TOI) has appointed Florence Garnier as...
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BMW’s motorcycle arm calls digital pitch

  • August 18, 2014
BMW Motorrad, the German manufacturer's motorcycle division, is reviewing its global digital account...
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McCain calls £20m advertising review

  • July 16, 2014
McCain Foods has launched a review of its £20 million UK creative advertising account, putting incumbent BMB at risk...
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Observatory International opens in Warsaw

  • February 25, 2014
The leading global pitch and marketing consultancy, Observatory International, is opening an office in Warsaw to provide bespoke consultancy to corporations with operations in Poland and across the CEE and CIS region.
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