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Recent News

New Marketing Management Offering in France, created by Observatory International & Marketing Efficiency

  • October 7, 2015
Observatory International launch their operations on the French market following an agreement with the French consulting firm Marketing Efficiency.
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Lancement D’une Nouvelle Offre de Consdeil en Marketing Management en France, Cree Par Observatory International et Marketing Efficiency

  • October 7, 2015
Observatory International se lance sur le territoire en se rapprochant de la société française de conseil Marketing Efficiency.
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Jacob’s kicks off advertising pitch

  • August 5, 2015
Jacob's, the snacks company owned by United Biscuits, is reviewing its creative account. The incumbent is Publicis London. Observatory International is running the process.
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Leading Consultancy Observatory International Teams Up With The CMA

  • June 26, 2015
The Content Marketing Association (CMA), the industry body for the content marketing industry, has linked up with the top specialist agency search and consultancy Observatory International (TOI). It’s the first such arrangement for each party.
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Is it time for the ad agency model to be Canned?

  • June 16, 2015
I can't remember how many times I have read or heard about the imminent demise of the advertising agency model.
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Observatory International features in MCA Annual Report helping business with new growth propositions

  • June 15, 2015
The MCA Annual Report, the most authoritative study of the performance of the UK consulting industry, reveals that much of the growth was in helping business with new growth propositions.
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PZ Cussons hires Iris to global creative

  • May 27, 2015
PZ Cussons has appointed Iris to the international account for its global personal care brands Imperial Leather, Original Source and Carex.
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Rise of the consultants

  • May 22, 2015
Intermediaries have proliferated to become a regional fixture in recent years. But what do they really bring to the table?
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Aviva appoints Adam & Eve/DDB to global ad account

  • April 22, 2015
Aviva has appointed Adam & Eve/DDB to its global advertising account after a final shoot-out involving CHI & Partners.
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McCain is launching its first brand campaign since appointing Adam & Eve/DDB last year

  • April 9, 2015
The ad campaign, which launches on Monday (6 April), includes a TV spot featuring ten real families having tea together.
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