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Recent News

Wie weniger Pitches Agenturen erfolgreicher machen

  • October 13, 2015
An möglichst vielen Pitches teilzunehmen und diese auch zu gewinnen, ist für Agenturen hochgradig wichtig. Auf der anderen Seite sollten Unternehmen jedoch genau prüfen, ob ein Pitch notwendig ist und es sich nicht vielleicht lohnt, in bestehende Partnerschaften zu investieren.
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The agencies strike back…at last! Top line report from AdForum Summit NYC

  • October 12, 2015
Observatory International attended the 2015 New York AdForum summit which gathers around 25 marketing management consultants from all around the world every year, and provides the opportunity to meet with key stakeholders across the Communications industry.
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Observatory International opens in Paris

  • October 8, 2015
Observatory International, the leading global marketing management consultancy, has opened its Paris office to provide its expertise to brands and corporations in France. The Paris office will be headed by experienced marketers Florence Garnier and Nicolas Gondeau.
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New Marketing Management Offering in France, created by Observatory International & Marketing Efficiency

  • October 7, 2015
Observatory International launch their operations on the French market following an agreement with the French consulting firm Marketing Efficiency.
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Lancement D’une Nouvelle Offre de Consdeil en Marketing Management en France, Cree Par Observatory International et Marketing Efficiency

  • October 7, 2015
Observatory International se lance sur le territoire en se rapprochant de la société française de conseil Marketing Efficiency.
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Jacob’s kicks off advertising pitch

  • August 5, 2015
Jacob's, the snacks company owned by United Biscuits, is reviewing its creative account. The incumbent is Publicis London. Observatory International is running the process.
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Leading Consultancy Observatory International Teams Up With The CMA

  • June 26, 2015
The Content Marketing Association (CMA), the industry body for the content marketing industry, has linked up with the top specialist agency search and consultancy Observatory International (TOI). It’s the first such arrangement for each party.
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Is it time for the ad agency model to be Canned?

  • June 16, 2015
I can't remember how many times I have read or heard about the imminent demise of the advertising agency model.
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Observatory International features in MCA Annual Report helping business with new growth propositions

  • June 15, 2015
The MCA Annual Report, the most authoritative study of the performance of the UK consulting industry, reveals that much of the growth was in helping business with new growth propositions.
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PZ Cussons hires Iris to global creative

  • May 27, 2015
PZ Cussons has appointed Iris to the international account for its global personal care brands Imperial Leather, Original Source and Carex.
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