Observatory International, the leading global marketing management consultancy, has opened its Paris office to provide its expertise to brands and corporations in France. The Paris office will be headed by experienced marketers Florence Garnier and Nicolas Gondeau.

Observatory International launch their operations on the French market following an agreement with the French consulting firm Marketing Efficiency.

Observatory International se lance sur le territoire en se rapprochant de la société française de conseil Marketing Efficiency.

Jacob's, the snacks company owned by United Biscuits, is reviewing its creative account. The incumbent is Publicis London. Observatory International is running the process.

The Content Marketing Association (CMA), the industry body for the content marketing industry, has linked up with the top specialist agency search and consultancy Observatory International (TOI). It’s the first such arrangement for each party.

I can't remember how many times I have read or heard about the imminent demise of the advertising agency model.

The MCA Annual Report, the most authoritative study of the performance of the UK consulting industry, reveals that much of the growth was in helping business with new growth propositions.

PZ Cussons has appointed Iris to the international account for its global personal care brands Imperial Leather, Original Source and Carex.

Intermediaries have proliferated to become a regional fixture in recent years. But what do they really bring to the table?

Aviva has appointed Adam & Eve/DDB to its global advertising account after a final shoot-out involving CHI & Partners.