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The Munich-based agency, Leo's Thjnk tank has won the pitch for marketing McDonald's local franchise stores in Germany. The joint venture between Leo Burnett Germany and Thjnk AG prevailed against strong competitors Kapacht (formerly DDB realization), and The Golden Deer, Munich and will take over the business from the current account holders Heye in July.
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Beauty company approaches agencies over creative and digital cosmetics accounts.
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Beauty company approaches agencies over creative and digital cosmetics accounts.
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Lucinda Peniston-Baines co-founded The Observatory in 2007 (now Roth Observatory International) with Stuart Pocock her fellow Managing Partner. Roth Observatory International is a global management consultancy specialising in operational marketing with the key objective of helping brands and companies get the most from their marketing resources. Specialisms include agency search and selection, client team structures and capabilities, agency roster models, performance evaluation and agency compensation arrangements.
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How would you feel about a country where the top two ad agencies own half of the industry? Pretty odd, isn’t it? Well, that’s exactly how it is in Japan, the third largest advertising market in the world (including all disciplines like creative, media, PR, digital, etc.).
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Die Verantwortlichkeiten und Rollen im Marketing werden sich in 2016 wandeln. Warum und vor allem wie beschreiben wir in unserem Beitrag in der new business 1/2016.
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SINGAPORE - The Singapore Tourism Board (STB) has appointed TBWA\Singapore as STB’s global agency partner for integrated creative, digital and production services.
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The new members are Rachel Sanders of AECOM, Lucinda Peniston-Baines of Observatory International, and Nick Ringrose of Atkins
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Global management consultancy Observatory International is opening its Dubai office this month as the hub for the MEA region.
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