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Recent News

The Observatory begleitet Pitch für McDonald’s im Bereich LSM. Leo’ Thjnk Tank vermeldet den erfolgreichen Gewinn des Etats

  • June 13, 2016
Die Marke wird vor Ort gemacht
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Ferrero seeks agency for below-the-line task

  • May 3, 2016
Beauty company approaches agencies over creative and digital cosmetics accounts.
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Coty launches global review

  • May 3, 2016
Beauty company approaches agencies over creative and digital cosmetics accounts.
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A day in the life …. Lucinda Peniston-Baines, Managing Partner and Founder at Roth Observatory International

  • May 3, 2016
Lucinda Peniston-Baines co-founded The Observatory in 2007 (now Roth Observatory International) with Stuart Pocock her fellow Managing Partner. Roth Observatory International is a global management consultancy specialising in operational marketing with the key objective of helping brands and companies get the most from their marketing resources. Specialisms include agency search and selection, client team structures and capabilities, agency roster models, performance evaluation and agency compensation arrangements.
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Letter from Japan: The oddity of the Japanese advertising industry

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  • May 3, 2016
How would you feel about a country where the top two ad agencies own half of the industry? Pretty odd, isn’t it? Well, that’s exactly how it is in Japan, the third largest advertising market in the world (including all disciplines like creative, media, PR, digital, etc.).
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Trends: Das Jahr des Marketing-Wandels

  • January 18, 2016
Die Verantwortlichkeiten und Rollen im Marketing werden sich in 2016 wandeln. Warum und vor allem wie beschreiben wir in unserem Beitrag in der new business 1/2016.
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STB names TBWA\Singapore as global agency partner

  • December 15, 2015
SINGAPORE - The Singapore Tourism Board (STB) has appointed TBWA\Singapore as STB’s global agency partner for integrated creative, digital and production services.
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Three new members elected to serve on the MCA Board

  • November 30, 2015
The new members are Rachel Sanders of AECOM, Lucinda Peniston-Baines of Observatory International, and Nick Ringrose of Atkins
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Management advisory Observatory International to open Dubai office

  • November 24, 2015
Global management consultancy Observatory International is opening its Dubai office this month as the hub for the MEA region.
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Jacob’s hands creative account to Grey London

  • October 28, 2015
Jacob's, the snacks company owned by United Biscuits, has appointed Grey London to be its creative agency.
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