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The future of marketing is highly uncertain Imagine you're a marketer working in the industry a decade from now. The world has grown increasingly uncertain and the marketing landscape is no different.
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Porsche setzt einen Agenturpool ein und arbeitet ab Januar 2017 erstmals mit zwei Kreativagenturen zusammen.
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CHI & Partners has won the international advertising accounts for McVitie's and Godiva, fending off competition from MullenLowe London and Havas London in both pitches.
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Ferrero, the Italian chocolate company, has awarded TMW Unlimited
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CHI & Partners, Havas London and MullenLowe London are pitching for McVitie’s global account this week
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Updates on Nando's UK and McVitie's pitches
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Coty, the beauty company, has appointed BETC London to handle its global advertising account for Rimmel after a competitive pitch. BTC's sister agency in Paris has also been appointed to handle the global Bourjois ad account.
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The Observatory International und die WFA (World Federation of Advertisers) geben heute ihre strategische Partnerschaft bekannt. Die weltweit führende Unternehmensberatung für Marketingentscheider, die sich auf die optimierte Nutzung der Marketing-Ressourcen im digitalen Zeitalter spezialisiert hat, wird die Organisation zukünftig mit globalen Insights über Branchen Best Practice unterstützen.
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The Observatory International will provide the WFA with global insight into industry best practice in the optimisation of marketing resources.
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Christine Downton, Senior Consultant at The Observatory International is set to speak about the growing influence and importance of Branded Content Marketing Resourcing at the DAU’s annual Digital Marketing Conference in September.
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