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Coty has appointed Adam & Eve/DDB to be its lead global creative agency for Max Factor, ending Leo Burnett's 20-year relationship with the make-up brand.
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Tesco blothing brand, F&F has appointed Porta-owned Publicasity to handle consumer PR in the UK and manage a network of agencies throughout central Europe, following a competitive pitch.
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Campaign's weekly roundup of account reviews across advertising, media and digital.
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Nachdem Proctor & Gamble die Kosmetik-Marke 2016 an den Kosmetik-Konzern Coty verkauft hat, steht bei Max Factor nun die Suche nach einer neuen globalen Werbeagentur auf der Agenda.
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Coty has brought on Anomaly as its global creative agency partner for the Sally Hansen brand, following a competitive review.
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The future of marketing is highly uncertain Imagine you're a marketer working in the industry a decade from now. The world has grown increasingly uncertain and the marketing landscape is no different.
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Porsche setzt einen Agenturpool ein und arbeitet ab Januar 2017 erstmals mit zwei Kreativagenturen zusammen.
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CHI & Partners has won the international advertising accounts for McVitie's and Godiva, fending off competition from MullenLowe London and Havas London in both pitches.
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Ferrero, the Italian chocolate company, has awarded TMW Unlimited
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CHI & Partners, Havas London and MullenLowe London are pitching for McVitie’s global account this week
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