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Global
Recent News

The Observatory International and the WFA (World Federation of Advertisers) today announce their strategic partnership

  • July 26, 2016
The Observatory International will provide the WFA with global insight into industry best practice in the optimisation of marketing resources.
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The Observatory International’s Christine Downton to speak at DAU’s digital Marketing and Technology Exhibition

  • July 18, 2016
Christine Downton, Senior Consultant at The Observatory International is set to speak about the growing influence and importance of Branded Content Marketing Resourcing at the DAU’s annual Digital Marketing Conference in September.
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Wagamama kicks off review of ad business

  • July 4, 2016
Wagamama, the restaurant chain, has called a review of its creative requirements. Agencies received RFIs last week. The company currently works with 101 and Elvis but may consolidate. It has also worked with Amplify.
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Luxe et le digital : je t’aime, moi non plus ?

  • July 1, 2016
Le 10 mai dernier, s’est tenu à Paris le Digital Luxe Meeting, où 400 professionnels étaient réunis pour témoigner et échanger sur les enjeux particuliers de l’industrie du Luxe.
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The Observatory International supports McDonald’s to find a new agency for Local Store Marketing in Germany. Leo’s Thjnk Tank announces successful pitch win

  • June 27, 2016
The Munich-based agency, Leo's Thjnk tank has won the pitch for marketing McDonald's local franchise stores in Germany. The joint venture between Leo Burnett Germany and Thjnk AG prevailed against strong competitors Kapacht (formerly DDB realization), and The Golden Deer, Munich and will take over the business from the current account holders Heye in July.
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The Observatory begleitet Pitch für McDonald’s im Bereich LSM. Leo’ Thjnk Tank vermeldet den erfolgreichen Gewinn des Etats

  • June 13, 2016
Die Marke wird vor Ort gemacht
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Ferrero seeks agency for below-the-line task

  • May 3, 2016
Beauty company approaches agencies over creative and digital cosmetics accounts.
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Coty launches global review

  • May 3, 2016
Beauty company approaches agencies over creative and digital cosmetics accounts.
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A day in the life …. Lucinda Peniston-Baines, Managing Partner and Founder at Roth Observatory International

  • May 3, 2016
Lucinda Peniston-Baines co-founded The Observatory in 2007 (now Roth Observatory International) with Stuart Pocock her fellow Managing Partner. Roth Observatory International is a global management consultancy specialising in operational marketing with the key objective of helping brands and companies get the most from their marketing resources. Specialisms include agency search and selection, client team structures and capabilities, agency roster models, performance evaluation and agency compensation arrangements.
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Letter from Japan: The oddity of the Japanese advertising industry

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  • May 3, 2016
How would you feel about a country where the top two ad agencies own half of the industry? Pretty odd, isn’t it? Well, that’s exactly how it is in Japan, the third largest advertising market in the world (including all disciplines like creative, media, PR, digital, etc.).
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