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Coty has brought on Anomaly as its global creative agency partner for the Sally Hansen brand, following a competitive review.
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The future of marketing is highly uncertain Imagine you're a marketer working in the industry a decade from now. The world has grown increasingly uncertain and the marketing landscape is no different.
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Porsche setzt einen Agenturpool ein und arbeitet ab Januar 2017 erstmals mit zwei Kreativagenturen zusammen.
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CHI & Partners has won the international advertising accounts for McVitie's and Godiva, fending off competition from MullenLowe London and Havas London in both pitches.
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Ferrero, the Italian chocolate company, has awarded TMW Unlimited
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CHI & Partners, Havas London and MullenLowe London are pitching for McVitie’s global account this week
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Updates on Nando's UK and McVitie's pitches
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Coty, the beauty company, has appointed BETC London to handle its global advertising account for Rimmel after a competitive pitch. BTC's sister agency in Paris has also been appointed to handle the global Bourjois ad account.
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The Observatory International und die WFA (World Federation of Advertisers) geben heute ihre strategische Partnerschaft bekannt. Die weltweit führende Unternehmensberatung für Marketingentscheider, die sich auf die optimierte Nutzung der Marketing-Ressourcen im digitalen Zeitalter spezialisiert hat, wird die Organisation zukünftig mit globalen Insights über Branchen Best Practice unterstützen.
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The Observatory International will provide the WFA with global insight into industry best practice in the optimisation of marketing resources.
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