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ISBA will be working with The Observatory International to boost its efforts to drive real alignment between the interests of agencies and clients.
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WPP’s decision to merge long-established ad network Y&R with digital experience shop VML could have major implications for other creative agencies.
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Insurance and finance company Aviva has consolidated its digital work into a newly-created digital lead account with Be Heard Group.
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Im Rahmen eines Pitches hat der Bereich Global Communications Mercedes-Benz Cars den Etat für die Kommunikations-Leadagentur neu ausgeschrieben.
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The Mercedes-Benz Cars Global Communications unit announced the budget for the lead communications agency once again.
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J Walter Thompson has picked up the global advertising account for the Asahi-owned beer brand Grolsch following a competitive pitch.
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New study finds widespread dissatisfaction on both sides of the advertiser agency divide
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The Observatory International was appointed by BP to assist with the development of a global Agency model designed to deliver quality, agility, flexibility, customer-centricity and cost effectiveness for its Corporate, Fuels and Castrol operating units.
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As WPP faces break-up calls in the wake of Sir Martin Sorrell’s exit, the agency holding company model is under greater scrutiny than at any time since the 1980s
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The Observatory International was appointed by Daimler Automotive Group (DAG) in early 2017 to assist with the development of a new Agency model designed to drive digital transformation for the Organisation on a worldwide basis.
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