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Global
Recent News

Roster arrangements under review at 74% of multinational brands

  • June 12, 2018
New study finds widespread dissatisfaction on both sides of the advertiser agency divide
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Project Completed – BP

  • May 22, 2018
The Observatory International was appointed by BP to assist with the development of a global Agency model designed to deliver quality, agility, flexibility, customer-centricity and cost effectiveness for its Corporate, Fuels and Castrol operating units.
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The future of the agency model in a post-Sorrell era

  • May 16, 2018
As WPP faces break-up calls in the wake of Sir Martin Sorrell’s exit, the agency holding company model is under greater scrutiny than at any time since the 1980s
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Project Completed – Daimler Automotive Group

  • May 9, 2018
The Observatory International was appointed by Daimler Automotive Group (DAG) in early 2017 to assist with the development of a new Agency model designed to drive digital transformation for the Organisation on a worldwide basis.
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Lessons in bringing media and creative together?

  • May 9, 2018
What can we learn from Asda's decision to switch its advertising account from Saatchi & Saatchi London to Abbott Mead Vickers BBDO?
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Kennen Sie den digitalen Reifegrad Ihres Unternehmens?

  • March 28, 2018
Digitale Transformation ist als Schlagwort in aller Munde. Völlig zu Recht...
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MINI Electric appoints Droga5 London for global ad launch

  • February 15, 2018
Droga5 London has been appointed to handle the global launch advertising for MINI Electric, following a competitive pitch...
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Daimler – Decision taken on global pitch for new network agency: Mercedes-Benz awards international budget to Publicis

  • February 14, 2018
Mercedes-Benz has decided to cooperate with Publicis as its new international network agency ...
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Peroni aims to regain youthful style credentials after appointing Leagas Delaney

  • December 21, 2017
Asahi Group has appointed Leagas Delaney to the global creative account for its Italian beer, Peroni Nastro Azzuro, after a competitive pitch process that began this summer.
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BMW picks Zone for retail marketing brief

  • December 4, 2017
BMW Group has appointed digital agency Zone for global Rolls-Royce retail marketing services work, as well as for BMW, Mini and Motorrad in the UK.
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