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Recent News

The Future of Marketing

  • December 14, 2016
The future of marketing is highly uncertain Imagine you're a marketer working in the industry a decade from now. The world has grown increasingly uncertain and the marketing landscape is no different.
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Agenturpool: Porsche verpflichtet auch Grabarz & Partner

  • December 8, 2016
Porsche setzt einen Agenturpool ein und arbeitet ab Januar 2017 erstmals mit zwei Kreativagenturen zusammen.
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CHI beats two to win McVitie’s and Godiva accounts

  • November 30, 2016
CHI & Partners has won the international advertising accounts for McVitie's and Godiva, fending off competition from MullenLowe London and Havas London in both pitches.
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Wins this week

  • September 30, 2016
Ferrero, the Italian chocolate company, has awarded TMW Unlimited
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Pitch update: McVitie’s

  • September 29, 2016
CHI & Partners, Havas London and MullenLowe London are pitching for McVitie’s global account this week
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Pitch update: Nando’s, McVitie’s

  • September 15, 2016
Updates on Nando's UK and McVitie's pitches
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Coty picks BETC London for global Rimmel account

  • August 5, 2016
Coty, the beauty company, has appointed BETC London to handle its global advertising account for Rimmel after a competitive pitch. BTC's sister agency in Paris has also been appointed to handle the global Bourjois ad account.
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The Observatory International offizieller strategischer Partner der World Federation of Advertisers (WFA)

  • July 28, 2016
The Observatory International und die WFA (World Federation of Advertisers) geben heute ihre strategische Partnerschaft bekannt. Die weltweit führende Unternehmensberatung für Marketingentscheider, die sich auf die optimierte Nutzung der Marketing-Ressourcen im digitalen Zeitalter spezialisiert hat, wird die Organisation zukünftig mit globalen Insights über Branchen Best Practice unterstützen.
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The Observatory International and the WFA (World Federation of Advertisers) today announce their strategic partnership

  • July 26, 2016
The Observatory International will provide the WFA with global insight into industry best practice in the optimisation of marketing resources.
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The Observatory International’s Christine Downton to speak at DAU’s digital Marketing and Technology Exhibition

  • July 18, 2016
Christine Downton, Senior Consultant at The Observatory International is set to speak about the growing influence and importance of Branded Content Marketing Resourcing at the DAU’s annual Digital Marketing Conference in September.
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