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The Observatory International was appointed by BP to assist with the development of a global Agency model designed to deliver quality, agility, flexibility, customer-centricity and cost effectiveness for its Corporate, Fuels and Castrol operating units.
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As WPP faces break-up calls in the wake of Sir Martin Sorrell’s exit, the agency holding company model is under greater scrutiny than at any time since the 1980s
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The Observatory International was appointed by Daimler Automotive Group (DAG) in early 2017 to assist with the development of a new Agency model designed to drive digital transformation for the Organisation on a worldwide basis.
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What can we learn from Asda's decision to switch its advertising account from Saatchi & Saatchi London to Abbott Mead Vickers BBDO?
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Digitale Transformation ist als Schlagwort in aller Munde. Völlig zu Recht...
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Droga5 London has been appointed to handle the global launch advertising for MINI Electric, following a competitive pitch...
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Mercedes-Benz has decided to cooperate with Publicis as its new international network agency ...
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Asahi Group has appointed Leagas Delaney to the global creative account for its Italian beer, Peroni Nastro Azzuro, after a competitive pitch process that began this summer.
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BMW Group has appointed digital agency Zone for global Rolls-Royce retail marketing services work, as well as for BMW, Mini and Motorrad in the UK.
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The Observatory International offers full, on-the-ground coverage of North America through its strategic partnership with The Burnett Collective based in Los Angeles and New York. Our shared business values, consulting solutions and commitment to client service ensures deep market insight and seamless delivery of international assignments involving or focused in North America.
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