The Observatory International offers full, on-the-ground coverage of North America through its strategic partnership with The Burnett Collective based in Los Angeles and New York. Our shared business values, consulting solutions and commitment to client service ensures deep market insight and seamless delivery of international assignments involving or focused in North America.

AnalogFolk has been named UK digital agency of record for restaurant chain Nando's, following a competitive pitch run by The Observatory International that took place in May.

Beauty giant Coty has picked R/GA to handle creative marketing for its recently acquired hair care brands Clairol and Wella after a creative review ...

Campaign Asia-Pacific, in association with The Observatory, is delighted to announce the 2017 call for entries for the Agency | Marketer | Partnership Awards.

Peroni Nastro Azzurro is reviewing its creative requirements following a change in ownership from SABMiller to Asahi Group.

“Briefing for Integrated Communications” Survey – Clients think they are getting better. Agencies disagree…

Coty has appointed Adam & Eve/DDB to be its lead global creative agency for Max Factor, ending Leo Burnett's 20-year relationship with the make-up brand.

Tesco blothing brand, F&F has appointed Porta-owned Publicasity to handle consumer PR in the UK and manage a network of agencies throughout central Europe, following a competitive pitch.

Campaign's weekly roundup of account reviews across advertising, media and digital.

Nachdem Proctor & Gamble die Kosmetik-Marke 2016 an den Kosmetik-Konzern Coty verkauft hat, steht bei Max Factor nun die Suche nach einer neuen globalen Werbeagentur auf der Agenda.