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Recent News

Does the Asda/Saatchi split offer lessons about bringing media and creative together?

  • May 9, 2018
Asda’s decision to switch its ad account out of Saatchi & Saatchi London into Abbott Mead Vickers BBDO raised industry eyebrows last week.
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Kennen Sie den digitalen Reifegrad Ihres Unternehmens?

  • March 28, 2018
Digitale Transformation ist als Schlagwort in aller Munde. Völlig zu Recht...
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MINI Electric appoints Droga5 London for global ad launch

  • February 15, 2018
Droga5 London has been appointed to handle the global launch advertising for MINI Electric, following a competitive pitch...
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Daimler – Decision taken on global pitch for new network agency: Mercedes-Benz awards international budget to Publicis

  • February 14, 2018
Mercedes-Benz has decided to cooperate with Publicis as its new international network agency ...
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Peroni aims to regain youthful style credentials after appointing Leagas Delaney

  • December 21, 2017
Asahi Group has appointed Leagas Delaney to the global creative account for its Italian beer, Peroni Nastro Azzuro, after a competitive pitch process that began this summer.
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BMW picks Zone for retail marketing brief

  • December 4, 2017
BMW Group has appointed digital agency Zone for global Rolls-Royce retail marketing services work, as well as for BMW, Mini and Motorrad in the UK.
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The Observatory International Strategic Partnership in the US

  • October 9, 2017
The Observatory International offers full, on-the-ground coverage of North America through its strategic partnership with The Burnett Collective based in Los Angeles and New York. Our shared business values, consulting solutions and commitment to client service ensures deep market insight and seamless delivery of international assignments involving or focused in North America.
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Nando’s picks AnalogFolk to run digital account

  • September 27, 2017
AnalogFolk has been named UK digital agency of record for restaurant chain Nando's, following a competitive pitch run by The Observatory International that took place in May.
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Coty Selects R/GA to Lead Creative Duties on Its New Hair-Care Brands Clairol and Wella

  • July 31, 2017
Beauty giant Coty has picked R/GA to handle creative marketing for its recently acquired hair care brands Clairol and Wella after a creative review ...
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Agency | Marketer | Partnership Awards

  • July 4, 2017
Campaign Asia-Pacific, in association with The Observatory, is delighted to announce the 2017 call for entries for the Agency | Marketer | Partnership Awards.
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