90 High Holborn, London WC1V 6LJ, United Kingdom
+44 (0)203 883 1633
Global
Recent News

The Observatory International and ISBA launch Best Practice Guide for Remunerating Agencies

  • July 28, 2020
ISBA and The Observatory International have launched a new best practice guide which looks at a range of issues faced by Marketing and Procurement professional dealing with agency remuneration. The report highlights methodologies to tackle these issues head on, providing options to suit different business needs and agency types alike. The Remunerating Agencies; Best practice
Read More

PEUGEOT Chooses OMNICOM’s O.P.EN as its Global Creative Agency of Record

  • July 1, 2020
Following a global tender, PEUGEOT selected O.P.EN, a bespoke agency specially created on an innovative model by OMNICOM GROUP (NYSE: OMC), in order to support the brand in its advertising and marketing communications from January 1, 2021. PEUGEOT is initiating a new creative partnership with O.P.EN – OMNICOM for PEUGEOT Engine – with an unprecedent
Read More

How should agencies respond to ‘bullying’ clients over payment terms?

  • June 15, 2020
Read More

Observatory International names Danny Hill as Managing Partner of Greater China & South East Asia

  • May 5, 2020
Read More

Free advice line for WFA members

  • April 6, 2020
Read More

The Observatory International teams up with MediaSense to win UK Government task

  • March 12, 2020
The Observatory International has been selected to provide strategic advice to government departments and agencies.
Read More

The Observatory International renews ISBA partnership

  • March 10, 2020
Consultancy will continue to help ensure UK advertisers drive real alignment between the commercial interests of their brands and agency partners
Read More

tanktank – Mit Schwarzbrot und Delikatessen

  • February 17, 2020
Read More

Project Completion – First Direct

  • December 13, 2019
The Observatory International was appointed by First Direct’s marketing and brand team to deliver an agency with strong strategic capabilities and proven creative credentials to raise awareness of the First Direct brand.
Read More

Project Completion – Vodafone

  • December 6, 2019
The Observatory International was appointed by Vodafone’s Global Brand team to deliver an Agency capable of providing strategic and creative insight for Vodafone’s global campaigns focused on the brand’s positive social impact.
Read More