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The Content Marketing Association (CMA), the industry body for the content marketing industry, has linked up with the top specialist agency search and consultancy Observatory International (TOI). It’s the first such arrangement for each party.
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I can't remember how many times I have read or heard about the imminent demise of the advertising agency model.
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The MCA Annual Report, the most authoritative study of the performance of the UK consulting industry, reveals that much of the growth was in helping business with new growth propositions.
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PZ Cussons has appointed Iris to the international account for its global personal care brands Imperial Leather, Original Source and Carex.
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Intermediaries have proliferated to become a regional fixture in recent years. But what do they really bring to the table?
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Aviva has appointed Adam & Eve/DDB to its global advertising account after a final shoot-out involving CHI & Partners.
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The ad campaign, which launches on Monday (6 April), includes a TV spot featuring ten real families having tea together.
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Arla Foods has appointed Havas Worldwide London to create campaigns in developing markets after a competitive pitch.
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Acer Inc. appoint Saatchi & Saatchi, Singapore as Global Creative Agency
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PZ Cussons is looking to appoint a global agency of record for its personal-care brands.
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