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Recent News

Hennessy calls review of global creative business

  • January 19, 2015
Hennessy, the brandy brand owned by Louis Vuitton Moët Hennessy, has approached agencies with a creative brief.
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Karmarama captures £2m Raffaello ad account

  • January 16, 2015
Ferrero, which owns brands including Ferrero Rocher, Nutella and Tic Tac, has appointed Karmarama to handle its £2 million Raffaello creative business.
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Serviceplan China has won BMW’s tradition creative business, ending Leo Burnett’s five-year relationship

  • January 13, 2015
Serviceplan China has won BMW’s tradition creative business, ending Leo Burnett’s five-year relationship
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Observatory International appointed to manage Acer Global Creative Agency Pitch Process

  • December 8, 2014
Observatory International has been appointed to manage all aspects of the Acer Global Creative Agency Pitch Process.
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Arla launches global review

  • December 4, 2014
Arla Foods, the owner of the dairy brands Lurpak and Anchor, is looking for an agency ahead of a global push.
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Isobar and Coke win top Agency-Marketer Partnership Award

  • November 28, 2014
Singapore – Campaign Asia-Pacific, in association with The Observatory International, is pleased to announce the winners of the first Agency | Marketer Partnership award.
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Is the AOR model obsolete?

  • October 17, 2014
There has been enough said of the data age. With the rapid uptake of data-driven marketing and the role digital is playing in marketing, the marketing profession has seen a major upheaval in the way it is run...
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Adam & Eve/DDB wins McCain ad business

  • October 9, 2014
It follows a pitch against Abbott Mead Vickers BBDO, Bartle Bogle Hegarty, WCRS and the incumbent, BMB...
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Observatory International strengthens its practice with the appointment of Florence Garnier

  • September 24, 2014
Driven by high demand from global brands in a fast changing communications environment, Observatory International (TOI) has appointed Florence Garnier as...
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BMW’s motorcycle arm calls digital pitch

  • August 18, 2014
BMW Motorrad, the German manufacturer's motorcycle division, is reviewing its global digital account...
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