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The Observatory International – an Export Case Study for Asia

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  • July 30, 2013
Alan Leaman: 10% of UK exports are professional services - let's do more to support them...
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Potential impact on the Industry as P&G Stretches its Time Frame for Paying Agencies

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  • May 29, 2013
In response to the news of P&G Stretching its time frame for paying agencies: Arbitrarily extending Agencies’...
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PR Week TV: Procurement and Pitches

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  • May 10, 2013
London office's Stuart Pocock on PR Week TV: warning signs of a poor pitch process...
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Partners Meeting

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  • May 5, 2013
The Observatory International is the only truly global business consultancy dedicated to helping companies optimise marketing resources. In March 2013, fourteen members of...
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Social Media and CEO

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  • April 18, 2013
Few CEOs today question the importance of marketing and communications. Changes to the business environment in the past five years have only served to underline how integral a strong brand is to overall company performance.
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Does RKCR/Y&R’s ‘add one’ idea work?

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  • March 7, 2013
Agency remuneration is a topic that is rarely off the agenda of advertising's chattering classes. It's a familiar tale procurement pushing...
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CEOs and marcomms…

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  • December 7, 2012
In the past few months, two major marketing and communications contracts have gone out to tender.
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Making a long-distance relationship work

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  • November 24, 2012
With more global brands placing their headquarters in Singapore, the country is becoming a decision-making centre for...
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No bitter pill: how GSK and Grey took the pain out of taking medicine

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  • October 15, 2012
“In this relationship, the key to success revolved around openness and commitment.
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Marketers Action Plan …take some

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  • December 12, 2011
Unlimited Brands, December 2011 This morning, I met Stuart Pocock, managing partner of The Observatory, a global agency search and selection organisation. Stuart has a great insight on...
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