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No bitter pill: how GSK and Grey took the pain out of taking medicine

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  • October 15, 2012
“In this relationship, the key to success revolved around openness and commitment.
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Marketers Action Plan …take some

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  • December 12, 2011
Unlimited Brands, December 2011 This morning, I met Stuart Pocock, managing partner of The Observatory, a global agency search and selection organisation. Stuart has a great insight on...
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The desire to use fewer agencies

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  • October 20, 2011
Global - Research findings from The Observatory reveal brands in developed markets prefer to use fewer agencies. The survey showed that globally, most clients are working with an average...
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Your budget may be bigger than you think

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  • May 10, 2010
Why your budget is bigger than you think? Aleksandr Orlov is possibly one of the greatest marketing icons of this decade. His appearance as the eccentric Russian meerkat as part of...
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PR Podcast

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  • July 10, 2009
Stuart Pocock, Managing Partner of The Observatory International discusses the unique pitch challenges facing the PR industry.
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Pitches and IP rights

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  • June 10, 2009
Close-Up: Should agencies hand over their IP? The Budweiser pitch process demands agencies sign away IP rights. Is that fair, Kunal Dutta asks. For agencies battling in...
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Cost Control Survey

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  • August 10, 2008
The High Price of Poor Process: The true cost of dysfunctional Agency Relationships. More time spent on accurate Client scoping, a unified approach to Agency costing, the honing of briefing...
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