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From time to time we are approached by our Clients to answer the question – “how much of the marketing budget should we allocate to Agency fees”.
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Observatory International’s view on the IPA and Future Foundation’s report “The Future of Marketing Agencies, the Next 10 Years for Consumer Engagement.” June 2015
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The Content Marketing Association has linked up with the top specialist agency search and consultancy Observatory International . It’s the first such arrangement for each party. CMA consultant editor Dominic Mills finds out what’s behind the move.
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The ProcureCon Marketing conference gathered key stakeholders from the Global Marketing Procurement Industry for its annual conference in London last week. The focus was around one main theme: taking Marketing Procurement to the next level. Whilst the three day event explored many topic areas for the industry, Observatory International’s consultants saw three key themes – Transformation, Trust and Talent.
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We managed over sixty pitches in 2014, including 13 with global scope; and with over 25 years in the business, at Observatory International we feel we know a thing or two about agency search and selection.
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Content marketing has been trending as a subject for discussion and consideration over recent years with more brands dedicating a larger slice of their budgets to it.
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- April 22, 2015
AdForum’s Worldwide Summit gathers selected agency leaders from all disciplines to meet with the world’s leading marketing management consultants.
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With almost 100 client assignments and 1,200 agency meetings and updates under our belts in 2014, the team at Observatory International has identified key characteristics affecting the marketing landscape in 2015.
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Challenges for CMOs - Stuart Pocock's keynote speech at the CMO of the year 2013 awards.
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- February 13, 2014
Marketing magazine’s The Futurist Live! was kick-started by a high-power debate on the topic: is the client-agency model dysfunctional?
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