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Auf ein Wort…: Es fehlen Agentur-Vorbilder!

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  • November 15, 2013
Watch the video
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Campaign Soundoff: A successful pitch is in everyone’s interest

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  • November 9, 2013
In ‘Are pitching agencies treated unfairly?’ (Campaign, 8 November), we heard much from the agencies’ perspective, but little from the clients’.
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Pitches under the spotlight

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  • November 6, 2013
The client and agency relationship is at its most fundamental level an emotional one...
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Will the GCS be COI by another name?

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  • October 25, 2013
It’s a hoary old cliché, but it’s true: you don’t know what you’ve got until it has gone. Many agencies on the Government Procurement Service roster have been singing that Joni Mitchell refrain about the Central Office of Information since its demise last year.
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The 10 habits of highly effective marketing procurement managers

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  • September 12, 2013
How do the best buy marketing services? Paul Snell asks the experts and pioneers in this spend category to share their secrets...
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Publicis Omnicom: Is mega-merger good for creativity?

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  • August 15, 2013
For many, the merger of Publicis and Omnicom seemed like a further attempt at corporate willy-waving among an elite cabal of middle-aged men....
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The Observatory International – an Export Case Study for Asia

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  • July 30, 2013
Alan Leaman: 10% of UK exports are professional services - let's do more to support them...
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Potential impact on the Industry as P&G Stretches its Time Frame for Paying Agencies

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  • May 29, 2013
In response to the news of P&G Stretching its time frame for paying agencies: Arbitrarily extending Agencies’...
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PR Week TV: Procurement and Pitches

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  • May 10, 2013
London office's Stuart Pocock on PR Week TV: warning signs of a poor pitch process...
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Partners Meeting

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  • May 5, 2013
The Observatory International is the only truly global business consultancy dedicated to helping companies optimise marketing resources. In March 2013, fourteen members of...
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