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Observatory International’s view on the marketing landscape in 2015

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  • March 2, 2015
With almost 100 client assignments and 1,200 agency meetings and updates under our belts in 2014, the team at Observatory International has identified key characteristics affecting the marketing landscape in 2015.
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Challenges for CMOs

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  • June 29, 2014
Challenges for CMOs - Stuart Pocock's keynote speech at the CMO of the year 2013 awards.
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Debate: Is the Client-Agency model dysfunctional?

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  • February 13, 2014
Marketing magazine’s The Futurist Live! was kick-started by a high-power debate on the topic: is the client-agency model dysfunctional?
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Client-Agency Ties: This is where the dysfunction lies

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  • February 3, 2014
Richard Bleasdale Regional Managing Partner at Observatory International shares his views on what needs to be improved in client-agency ties.
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Six ways for marketers and agencies to have a happy 2014

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  • December 20, 2013
At this time of year, with Christmas around the corner, hope is a common theme in the festive work created by our industry, writes Stuart Pocock, managing partner at intermediary Observatory International.
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United Biscuits appoints 3 Monkeys to wide-ranging brief

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  • December 5, 2013
Confectionery and snacks company United Biscuits has appointed 3 Monkeys to work on its UK consumer, CSR and corporate PR following a hotly contested pitch.
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Auf ein Wort…: Es fehlen Agentur-Vorbilder!

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  • November 15, 2013
Watch the video
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Campaign Soundoff: A successful pitch is in everyone’s interest

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  • November 9, 2013
In ‘Are pitching agencies treated unfairly?’ (Campaign, 8 November), we heard much from the agencies’ perspective, but little from the clients’.
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Pitches under the spotlight

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  • November 6, 2013
The client and agency relationship is at its most fundamental level an emotional one...
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Will the GCS be COI by another name?

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  • October 25, 2013
It’s a hoary old cliché, but it’s true: you don’t know what you’ve got until it has gone. Many agencies on the Government Procurement Service roster have been singing that Joni Mitchell refrain about the Central Office of Information since its demise last year.
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