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Letter from Japan: The oddity of the Japanese advertising industry

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  • May 3, 2016
How would you feel about a country where the top two ad agencies own half of the industry? Pretty odd, isn’t it? Well, that’s exactly how it is in Japan, the third largest advertising market in the world (including all disciplines like creative, media, PR, digital, etc.).
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Public Marketing der Zukunft: Wie sich die Verantwortlichkeiten und Rollen im Marketing und der Vergabe verändern müssen

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  • May 3, 2016
Marketing und Kommunikation werden immer vielschichtiger, schneller und dynamischer. Dabei ist die Digitalisierung, die auch vor öffentlichen Institutionen keinen Halt macht, Fluch und Segen zugleich: Sie beschleunigt Veränderungen und erhöht damit Herausforderungen auf der einen Seite. Andererseits kann sie selber die Antwort auf bedeutende Fragestellungen sein
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Im Interview mit Netzwirtschaft.net

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  • May 3, 2016
John Sealey von Roth Observatory über die gut zu verstehenden Norddeutschen, seinen buddhistischen Glauben, die kulinarische Ader der Engländer, die Vorteile gegenüber den Dickschiffen, die Langsamkeit der German Angst und die Probleme vieler Marketing Manager mit langfristiger Planung
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A letter from Germany: the era of Projektgeschäft

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  • May 3, 2016
John Sealey wurde von der Marketing Society gefragt, was es heutzutage mit dem Projektgeschäft auf sich hat. Hier geht es zum vollständigen Kommentar
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Letter from Germany: the era of Projektgeschäft (project work)

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  • January 19, 2016
Things used to be so much easier than they are today. That’s not just true of life generally, but also true of my experience working in advertising, which started in 1997 in Hamburg, Germany.
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Letter from Dubai: chemistry meetings

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  • January 19, 2016
It was a hot, sunny October day in Dubai as I welcomed my colleagues from the European, Asian and South African offices of Observatory International, into this city of a cultural ‘melting pot’ where people from 200 countries pursue opportunity.
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What modern marketeers need from their procurement colleagues

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  • November 9, 2015
More channels, more devices, tight budgets, leaner resources, exponential growth in brand content, pace of change, the need to drive business growth, manage the consumer experience across the whole customer journey – this is the reality of the modern Marketing function.
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How NOT measuring your agencies’ performance is costing you money 

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  • August 17, 2015
The subject of regular agency performance measurement usually polarises clients into two camps. The advocates speak of the benefits of having their finger on the agency’s pulse, the benefits of spotting problems early, being able to track performance over time - and for two-way evaluation programmes – of giving their agencies a voice to feedback on the client team itself.
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Drei zentrale Herausforderungen für den Marketing-Einkauf – Transformation, Trust, Talent

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  • August 10, 2015
Observatory International über die ProcureCon Marketing Conference vom Juni 2015 in London
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Roster Modelling

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  • August 4, 2015
Tight budgets, less resource, more channels, more devices, a need for agility, the requirement to drive business growth, managing the consumer experience across the whole customer journey beyond just the marketing function - this is the reality of the modern marketing function.
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