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- August 10, 2015
Observatory International über die ProcureCon Marketing Conference vom Juni 2015 in London
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- August 4, 2015
Tight budgets, less resource, more channels, more devices, a need for agility, the requirement to drive business growth, managing the consumer experience across the whole customer journey beyond just the marketing function - this is the reality of the modern marketing function.
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Innovation and how it solves a lot of problems for the CMO
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From time to time we are approached by our Clients to answer the question – “how much of the marketing budget should we allocate to Agency fees”.
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Observatory International’s view on the IPA and Future Foundation’s report “The Future of Marketing Agencies, the Next 10 Years for Consumer Engagement.” June 2015
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The Content Marketing Association has linked up with the top specialist agency search and consultancy Observatory International . It’s the first such arrangement for each party. CMA consultant editor Dominic Mills finds out what’s behind the move.
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The ProcureCon Marketing conference gathered key stakeholders from the Global Marketing Procurement Industry for its annual conference in London last week. The focus was around one main theme: taking Marketing Procurement to the next level. Whilst the three day event explored many topic areas for the industry, Observatory International’s consultants saw three key themes – Transformation, Trust and Talent.
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We managed over sixty pitches in 2014, including 13 with global scope; and with over 25 years in the business, at Observatory International we feel we know a thing or two about agency search and selection.
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Content marketing has been trending as a subject for discussion and consideration over recent years with more brands dedicating a larger slice of their budgets to it.
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- April 22, 2015
AdForum’s Worldwide Summit gathers selected agency leaders from all disciplines to meet with the world’s leading marketing management consultants.
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