Blog

How do I create an agency roster model that is going to meet our business needs?

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August 13, 2019

Many clients come to us with a similar concern – they have a legacy roster model that used to meet their needs perfectly but is no longer fit-for-purpose.

Performance matters

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July 16, 2019

Marketers that measure their agencies performance are investing in a better relationship and better results. Christine Downton explains...

When in-housing goes wrong

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April 17, 2019

Everyone wants to in-house, but it's not always the right solution.

People-power in Portugal

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April 2, 2019

This year’s Global Marketer Week in Lisbon flagged up the importance of diversity, people and purpose. Lucinda Peniston-Baines reveals all.

How to implement a successful marketing organisation digital transformation programme

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March 29, 2019

Digital transformation is not easy. An estimated 85% of digital transformation projects end up failing to match the promises predicted at the start.

Five reasons why remuneration is still an issue

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March 29, 2019

Advertising agencies have been around for decades, but advertisers still can’t agree on the best way to pay for theirs services. Stuart Pocock, co-founder of The Observatory International, outlines the best way to make it work.

7 in 10 clients: changing remuneration models will improve relations with agencies

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February 1, 2019

Use of performance and value-based remuneration continues to rise as advertisers put greater emphasis on outputs Most large companies believe that a different approach to the way they pay their agency partners will improve the client-agency relationship, according to the latest research by the World Federation of Advertisers and The Observatory International.

Arbitrer entre la valeur ajoutée et les économies.

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October 22, 2018

Sur quoi repose la valeur créative ? Au moment où démarre le festival de Cannes de la publicité la question de l’impact de l'organisation d’un portefeuille d'agences sur l’excellence de la création se pose...

Agency remuneration: Getting the pay packet right

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September 21, 2018

What’s the right way to reward agencies? Richard Bleasdale, Managing Partner, Asia Pacific at The Observatory International, explains why change is coming.

The roster paradox: Do brands use too many agencies or too few?

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June 25, 2018

Some big brands keep expanding their roster while others work hard to shrink them. Both strategies can work, if they create better ways of working, The Observatory International's co-founder says.

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