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- December 15, 2017
Marketers that don’t measure agency performance are unlikely to benefit from the value that long-term partnerships bring ...
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- September 29, 2017
Roland Sutter explores the power of myths, marketing and politics.
Every year on August 1st, Switzerland celebrates its mythical national birthday.
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- September 19, 2017
Digital transformation is affecting businesses across industries and sectors. It is driven by new technologies, fierce competition and increasing expectations from customers of a ‘digital-first’ experience ...
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Going into our fourth year of the Agency | Marketer Partnership Awards, and having reviewed a diverse range of global, regional and local market relationships, across integrated, creative, media, digital and PR disciplines, what have we learned?
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With digital powering the speed of social and conversational trends there is no doubt that larger businesses and their marketing departments are finding it hard to keep up and stay relevant.
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The demands of programmatic marketing and the rigours of providing responsive ‘always-on’ content are gaining traction in Germany, but ‘quick and dirty’, ‘trial and error’, ‘test and learn’ are anathema to those who are used to another older system.
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The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action”.
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- March 29, 2017
The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action”.
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- March 20, 2017
By the time you read this, Article 50 may well have been triggered and we are starting to have some clarity on what Brexit is going to mean for the UK.
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Eine gute Zusammenarbeit zwischen Kunde und Agentur resultiert aus dem Zutun eines jeden Mitspielers. Die folgenden Aufgaben hierfür sind sowohl für die langfristige Zusammenarbeit als auch für die Pitch-Phase wichtige Bestandteile:
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