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- September 17, 2020
CMOs should be looking to form new bonds that will encourage their company to back them. Danny Hill, Managing Partner, Greater China and SEA, Observatory International explains.
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- September 9, 2020
Every marketer will tell you that keeping up with the ever evolving marketing landscape can be a challenge. And with an abundance of content - from blogs to books, videos to podcasts - it can be hard to know where to start. So we asked our network of Observatory International colleagues for their personal must-read marketing book recommendations to give you some ideas on where to start.
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- September 8, 2020
From John Little, Regional Managing Partner, Middle East and Africa.
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- August 25, 2020
The rest of the world is starting to look for new agency partners but UK marketers are strangely reluctant to hold a pitch. Stuart Pocock, co-founder of The Observatory International, says it’s time to take off the brakes.
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- August 19, 2020
Agency/client relationships generally fall into eight types. Christine Downton and Danny Hill from The Observatory International identify the classic behaviour models.
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- August 12, 2020
Diversity and inclusion is the right thing to do but it also brings huge business benefits including more effective marketing, better staff retention and quicker problem solving. Bex Fisher Consultant with The Observatory International, London explains.
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From Nicolas Gondeau, Managing Partner, The Observatory International, Paris.
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Advertisers should be looking to improve existing agency relationships not casting their eyes at the dating scene. Christine Downton, Associate Partner at The Observatory International, says fix don’t pitch. We live in times of unprecedented uncertainty. So why would you want to add to your organisational challenges? That means accepting that now may not be
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Stuart Pocock from The Observatory International took part in an interactive session with the WFA and Ebiquity covering the impact of COVID-19 on agency remuneration on 3rd June 2020. This session gave WFA members the opportunity to discuss the issues they are experiencing in paying their agencies under these circumstances and going forward.
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From Danny Hill, Regional Managing Partner for Greater China & South East Asia, The Observatory International, Hong Kong.
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