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Letter from Johannesburg: How Prohibition Caused a Colossal Hangover

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  • September 8, 2020
From John Little, Regional Managing Partner, Middle East and Africa.
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The UK is in pitch paralysis – it’s time to take the brakes off

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  • August 25, 2020
The rest of the world is starting to look for new agency partners but UK marketers are strangely reluctant to hold a pitch. Stuart Pocock, co-founder of The Observatory International, says it’s time to take off the brakes.
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What’s Your Agency/Client Relationship Type?

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  • August 19, 2020
Agency/client relationships generally fall into eight types. Christine Downton and Danny Hill from The Observatory International identify the classic behaviour models.
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Diversity’s Business Dividend

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  • August 12, 2020
Diversity and inclusion is the right thing to do but it also brings huge business benefits including more effective marketing, better staff retention and quicker problem solving. Bex Fisher Consultant with The Observatory International, London explains.
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Letter from Paris: Tourism and Luxury … a Life After COVID?

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  • July 21, 2020
From Nicolas Gondeau, Managing Partner, The Observatory International, Paris.
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Go to Relate not Tinder

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  • June 17, 2020
Advertisers should be looking to improve existing agency relationships not casting their eyes at the dating scene. Christine Downton, Associate Partner at The Observatory International, says fix don’t pitch. We live in times of unprecedented uncertainty. So why would you want to add to your organisational challenges? That means accepting that now may not be
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WFA Crisis Clinic – Agency Remuneration during the COVID-19 crisis

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  • June 17, 2020
Stuart Pocock from The Observatory International took part in an interactive session with the WFA and Ebiquity covering the impact of COVID-19 on agency remuneration on 3rd June 2020. This session gave WFA members the opportunity to discuss the issues they are experiencing in paying their agencies under these circumstances and going forward.
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Letter from Hong Kong: Reasons to be Cheerful

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  • June 15, 2020
From Danny Hill, Regional Managing Partner for Greater China & South East Asia, The Observatory International, Hong Kong.
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Modern Marketeer Capabilities

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  • June 9, 2020
Understanding our capabilities, resources and relationships as marketeers has never been more important.  Danny Hill, Regional Managing Partner for Greater China and South East Asia at The Observatory International, explains.
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Five things that Marketers will continue to do after the lockdown

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  • June 5, 2020
The lockdown has forced many Marketers to rethink what they do, and how they do it. Christine Downton, Associate Partner at The Observatory International, identifies five ways the ‘new normal’ will learn from lockdown.
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