Successful marketing transformation projects follow eight key rules. Paul Davies, Managing Partner Asia Pacific at The Observatory International, says too many schemes are failing to do so.

CMOs need to work at their relationship with agencies and that means regular two-way evaluation. You have to put the effort in if you want partnerships to be long lasting and successful says Antonia Tullock, Junior Consultant

2017 might be drawing to a close but there has been no let-up in the global spending spree on agencies by Management Consultants...

Marketers that don’t measure agency performance are unlikely to benefit from the value that long-term partnerships bring ...

Roland Sutter explores the power of myths, marketing and politics. Every year on August 1st, Switzerland celebrates its mythical national birthday.

Digital transformation is affecting businesses across industries and sectors. It is driven by new technologies, fierce competition and increasing expectations from customers of a ‘digital-first’ experience ...

Going into our fourth year of the Agency | Marketer Partnership Awards, and having reviewed a diverse range of global, regional and local market relationships, across integrated, creative, media, digital and PR disciplines, what have we learned?

With digital powering the speed of social and conversational trends there is no doubt that larger businesses and their marketing departments are finding it hard to keep up and stay relevant.

The demands of programmatic marketing and the rigours of providing responsive ‘always-on’ content are gaining traction in Germany, but ‘quick and dirty’, ‘trial and error’, ‘test and learn’ are anathema to those who are used to another older system.

The Content Marketing Institute defines content marketing as “a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action”.