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Pitches and IP rights

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  • June 10, 2009
Close-Up: Should agencies hand over their IP? The Budweiser pitch process demands agencies sign away IP rights. Is that fair, Kunal Dutta asks. For agencies battling in...
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Cost Control Survey

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  • August 10, 2008
The High Price of Poor Process: The true cost of dysfunctional Agency Relationships. More time spent on accurate Client scoping, a unified approach to Agency costing, the honing of briefing...
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