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- April 18, 2013
Few CEOs today question the importance of marketing and communications. Changes to the business environment in the past five years have only served to underline how integral a strong brand is to overall company performance.
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Agency remuneration is a topic that is rarely off the agenda of advertising's chattering classes.
It's a familiar tale procurement pushing...
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- December 7, 2012
In the past few months, two major marketing and communications contracts have gone out to tender.
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- November 24, 2012
With more global brands placing their headquarters in Singapore, the country is becoming a decision-making centre for...
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- October 15, 2012
“In this relationship, the key to success revolved around openness and commitment.
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- December 12, 2011
Unlimited Brands, December 2011
This morning, I met Stuart Pocock, managing partner of The Observatory, a global agency search and selection organisation. Stuart has a great insight on...
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- October 20, 2011
Global - Research findings from The Observatory reveal brands in developed markets prefer to use fewer agencies.
The survey showed that globally, most clients are working with an average...
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Why your budget is bigger than you think?
Aleksandr Orlov is possibly one of the greatest marketing icons of this decade. His appearance as the eccentric Russian meerkat as part of...
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Stuart Pocock, Managing Partner of The Observatory International discusses the unique pitch challenges facing the PR industry.
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Close-Up: Should agencies hand over their IP?
The Budweiser pitch process demands agencies sign away IP rights. Is that fair, Kunal Dutta asks.
For agencies battling in...
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