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Stuart Pocock, Managing Partner of The Observatory International discusses the unique pitch challenges facing the PR industry.
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Close-Up: Should agencies hand over their IP?
The Budweiser pitch process demands agencies sign away IP rights. Is that fair, Kunal Dutta asks.
For agencies battling in...
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- August 10, 2008
The High Price of Poor Process: The true cost of dysfunctional Agency Relationships. More time spent on accurate Client scoping, a unified approach to Agency costing, the honing of briefing...
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