90 High Holborn, London WC1V 6LJ, United Kingdom
+44 (0)203 883 1633
Global
Blog

Will the GCS be COI by another name?

  • 0 Comments
  • October 25, 2013
It’s a hoary old cliché, but it’s true: you don’t know what you’ve got until it has gone. Many agencies on the Government Procurement Service roster have been singing that Joni Mitchell refrain about the Central Office of Information since its demise last year.
Read More

The 10 habits of highly effective marketing procurement managers

  • 0 Comments
  • September 12, 2013
How do the best buy marketing services? Paul Snell asks the experts and pioneers in this spend category to share their secrets...
Read More

Publicis Omnicom: Is mega-merger good for creativity?

  • 0 Comments
  • August 15, 2013
For many, the merger of Publicis and Omnicom seemed like a further attempt at corporate willy-waving among an elite cabal of middle-aged men....
Read More

The Observatory International – an Export Case Study for Asia

  • 0 Comments
  • July 30, 2013
Alan Leaman: 10% of UK exports are professional services - let's do more to support them...
Read More

Potential impact on the Industry as P&G Stretches its Time Frame for Paying Agencies

  • 0 Comments
  • May 29, 2013
In response to the news of P&G Stretching its time frame for paying agencies: Arbitrarily extending Agencies’...
Read More

PR Week TV: Procurement and Pitches

  • 0 Comments
  • May 10, 2013
London office's Stuart Pocock on PR Week TV: warning signs of a poor pitch process...
Read More

Partners Meeting

  • 0 Comments
  • May 5, 2013
The Observatory International is the only truly global business consultancy dedicated to helping companies optimise marketing resources. In March 2013, fourteen members of...
Read More

Social Media and CEO

  • 0 Comments
  • April 18, 2013
Few CEOs today question the importance of marketing and communications. Changes to the business environment in the past five years have only served to underline how integral a strong brand is to overall company performance.
Read More

Does RKCR/Y&R’s ‘add one’ idea work?

  • 1 Comments
  • March 7, 2013
Agency remuneration is a topic that is rarely off the agenda of advertising's chattering classes. It's a familiar tale procurement pushing...
Read More

CEOs and marcomms…

  • 0 Comments
  • December 7, 2012
In the past few months, two major marketing and communications contracts have gone out to tender.
Read More