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Marketing und Kommunikation werden immer vielschichtiger, schneller und dynamischer. Dabei ist die Digitalisierung, die auch vor öffentlichen Institutionen keinen Halt macht, Fluch und Segen zugleich: Sie beschleunigt Veränderungen und erhöht damit Herausforderungen auf der einen Seite. Andererseits kann sie selber die Antwort auf bedeutende Fragestellungen sein
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John Sealey von Roth Observatory über die gut zu verstehenden Norddeutschen, seinen buddhistischen Glauben, die kulinarische Ader der Engländer, die Vorteile gegenüber den Dickschiffen, die Langsamkeit der German Angst und die Probleme vieler Marketing Manager mit langfristiger Planung
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John Sealey wurde von der Marketing Society gefragt, was es heutzutage mit dem Projektgeschäft auf sich hat. Hier geht es zum vollständigen Kommentar
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- January 19, 2016
Things used to be so much easier than they are today. That’s not just true of life generally, but also true of my experience working in advertising, which started in 1997 in Hamburg, Germany.
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- January 19, 2016
It was a hot, sunny October day in Dubai as I welcomed my colleagues from the European, Asian and South African offices of Observatory International, into this city of a cultural ‘melting pot’ where people from 200 countries pursue opportunity.
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- November 9, 2015
More channels, more devices, tight budgets, leaner resources, exponential growth in brand content, pace of change, the need to drive business growth, manage the consumer experience across the whole customer journey – this is the reality of the modern Marketing function.
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- August 17, 2015
The subject of regular agency performance measurement usually polarises clients into two camps. The advocates speak of the benefits of having their finger on the agency’s pulse, the benefits of spotting problems early, being able to track performance over time - and for two-way evaluation programmes – of giving their agencies a voice to feedback on the client team itself.
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- August 10, 2015
Observatory International über die ProcureCon Marketing Conference vom Juni 2015 in London
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- August 4, 2015
Tight budgets, less resource, more channels, more devices, a need for agility, the requirement to drive business growth, managing the consumer experience across the whole customer journey beyond just the marketing function - this is the reality of the modern marketing function.
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Innovation and how it solves a lot of problems for the CMO
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