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In response to the news of P&G Stretching its time frame for paying agencies:
Arbitrarily extending Agencies’...
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London office's Stuart Pocock on PR Week TV: warning signs of a poor pitch process...
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The Observatory International is the only truly global business consultancy dedicated to helping companies optimise marketing resources. In March 2013, fourteen members of...
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- April 18, 2013
Few CEOs today question the importance of marketing and communications. Changes to the business environment in the past five years have only served to underline how integral a strong brand is to overall company performance.
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Agency remuneration is a topic that is rarely off the agenda of advertising's chattering classes.
It's a familiar tale procurement pushing...
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- December 7, 2012
In the past few months, two major marketing and communications contracts have gone out to tender.
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- November 24, 2012
With more global brands placing their headquarters in Singapore, the country is becoming a decision-making centre for...
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- October 15, 2012
“In this relationship, the key to success revolved around openness and commitment.
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- December 12, 2011
Unlimited Brands, December 2011
This morning, I met Stuart Pocock, managing partner of The Observatory, a global agency search and selection organisation. Stuart has a great insight on...
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- October 20, 2011
Global - Research findings from The Observatory reveal brands in developed markets prefer to use fewer agencies.
The survey showed that globally, most clients are working with an average...
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