Global - Research findings from The Observatory reveal brands in developed markets prefer to use fewer agencies. The survey showed that globally, most clients are working with an average...

Why your budget is bigger than you think? Aleksandr Orlov is possibly one of the greatest marketing icons of this decade. His appearance as the eccentric Russian meerkat as part of...

Stuart Pocock, Managing Partner of The Observatory International discusses the unique pitch challenges facing the PR industry.

Close-Up: Should agencies hand over their IP? The Budweiser pitch process demands agencies sign away IP rights. Is that fair, Kunal Dutta asks. For agencies battling in...

The High Price of Poor Process: The true cost of dysfunctional Agency Relationships. More time spent on accurate Client scoping, a unified approach to Agency costing, the honing of briefing...