By Gurjit Degun,
campaignlive.co.uk, Thursday, 15 January 2015
Hennessy, the brandy brand owned by Louis Vuitton Moët Hennessy, has approached agencies with a creative brief.
The company is looking for an advertising network to handle an integrated TV-led campaign.
Last month, Droga5 New York launched a spot for Hennessy featuring Nas. The film showed the rapper walking through a train, taking in the surroundings to get inspiration for his music.
In November 2013, the agency created an ad in the US about Sir Malcolm Campbell, the former land speed record-holder.
It was part of the “wild rabbit” campaign, which also featured the boxer Manny Pacquiao, the singer/songwriter Erykah Badu and the director Martin Scorsese.
LVMH was founded in 1987 after a merger between Moët Hennessy and Louis Vuitton. The Hennessy brand dates back to 1765.