Global marketing organisations are having to adapt and adjust their strategies, budgets and resourcing on a daily basis to answer the demands of governments, business and consumers during the Coronavirus crisis.
Marketing teams themselves are disrupted in the short to medium term because of resourcing issues – illness, working from home, parental leave, home-schooling, lock-down and yet need to operate with even more speed and sure-footedness. Some brands and businesses are experiencing major down-turns in demand, others almost unmanageable upturns. Both scenarios require agile changes, short and long term in how to resource to answer marketing and communications needs.
We are offering members of our strategic partner, the WFA access to our extensive international consulting resource to support marketers and their teams by acting as a free advice line to answer questions and act as a neutral sounding board to help marketing teams make fast but robust decisions and remain focused, productive and effective in these trying times.
If you are a member of the WFA click here.