By Jenny Chan
Campaignasia.com, Dec 17th 2014
The Munich-based independent communications agency will officially take on BMW China’s account for all above-the-line advertising, below-the-line events and CRM from 1 January 2015. But the win excludes digital duties.
Managed by The Observatory International, the competitive pitch started in June 2014 with Y&R Beijing and Lowe Beijing making it to the final round.
Reported, the new lead-agency contract is for three years and worth up to US$5.62 million annually. The scope covers the entire BMW model portfolio in China.