The Observatory International has been appointed to manage all aspects of the Acer Global Creative Agency Pitch Process.
The Observatory International was appointed at the chemistry meeting stage and is managing the process to a shortlist of four Agencies for the final creative/strategic pitch process.
Both international 4A’s agencies and globally recognised boutique Agencies were considered in the process. The brief excludes the work and partnership with Red Peak who are Acer’s branding consultancy.
The Observatory International’s Managing Partner for Asia Pacific, Paul Davies, commented: “We are delighted to be working with such a long standing global brand as Acer and their global marketing team on a creative agency pitch process.”
“The global IT market is an extremely competitive industry that continues to evolve and transform itself and the lives of billions across the world. As such it has many unique challenges and needs. Acer has grown and succeeded in this challenging industry since 1976 due to it’s ability to innovate and sheer tenacity. This pitch process has been designed to find a marketing communications partner that will help them continue with their growth and success.
We look forward to using our unique tools and methodologies to ensure a fair and rewarding process for all parties involved.”