by James Swift,
campaignlive.co.uk, Thursday, 29 January 2015
PZ Cussons is looking to appoint a global agency of record for its personal-care brands.
Imperial Leather: TBWAManchester works on the brand
The Observatory International is handling the review, which was launched this month and is scheduled to be completed in March.
The household-goods giant wants a creative agency or network to provide digital and brand strategy for its personal-care brands across its biggest markets, which include Nigeria, Indonesia and the UK.
PZ Cussons works with a range of agencies on its personal-care brands – such as Havas Work Club on Original Source and Carex, and TBWAManchester on Imperial Leather – but is keen to develop a more joined-up advertising strategy through a single agency.
In a statement, the company said: “PZ Cussons wishes to review its agency arrangements for the personal-care category (excluding the baby and London-based Cussons beauty subcategories) and will be undertaking a pitch process to appoint a global agency of record.
“The review does not affect PZ Cussons’ media agency arrangements or other categories and divisions.”