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Recent News

Daimler – Decision taken on global pitch for new network agency: Mercedes-Benz awards international budget to Publicis

  • February 14, 2018
Mercedes-Benz has decided to cooperate with Publicis as its new international network agency ...
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Partenariat stratégique de The Observatory International aux Etats-Unis

  • October 12, 2017
L’offre de The Observatory International s’étend sur l’Amérique du Nord grâce à un partenariat stratégique avec The Burnett Collective, basé à Los Angeles et New York.
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Luxe et le digital : je t’aime, moi non plus ?

  • July 1, 2016
Le 10 mai dernier, s’est tenu à Paris le Digital Luxe Meeting, où 400 professionnels étaient réunis pour témoigner et échanger sur les enjeux particuliers de l’industrie du Luxe.
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Observatory International ouvre un bureau à Dubaï

  • October 27, 2015
Observatory International (TOI), leader mondial en marketing management, ouvre un bureau à Dubaï afin de proposer son expertise aux annonceurs du Moyen-Orient et d'Afrique du Nord. Le bureau de Dubaï sera dirigé par l'expert en communication Rahul Kalia et devient le 11e bureau du réseau Observatory International.
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Lancement D’une Nouvelle Offre de Consdeil en Marketing Management en France, Cree Par Observatory International et Marketing Efficiency

  • October 7, 2015
Observatory International se lance sur le territoire en se rapprochant de la société française de conseil Marketing Efficiency.
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PZ Cussons hunts for global agency

  • January 30, 2015
PZ Cussons is looking to appoint a global agency of record for its personal-care brands.
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Serviceplan China has won BMW’s tradition creative business, ending Leo Burnett’s five-year relationship

  • January 13, 2015
Serviceplan China has won BMW’s tradition creative business, ending Leo Burnett’s five-year relationship
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Observatory International appointed to manage Acer Global Creative Agency Pitch Process

  • December 8, 2014
Observatory International has been appointed to manage all aspects of the Acer Global Creative Agency Pitch Process.
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Arla launches global review

  • December 4, 2014
Arla Foods, the owner of the dairy brands Lurpak and Anchor, is looking for an agency ahead of a global push.
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Is the AOR model obsolete?

  • October 17, 2014
There has been enough said of the data age. With the rapid uptake of data-driven marketing and the role digital is playing in marketing, the marketing profession has seen a major upheaval in the way it is run...
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