Agency Compensation

We work with you to design appropriate and mutually acceptable compensation agreements that provide fair value to marketers and fair profit to your agencies.

Fee negotiations are notoriously complicated because of the different needs and expectation of marketers, procurement professionals and agencies. We bring together all the parties involved to shape an efficient and fair client/agency way of working.

We evaluate proposed or existing staffing arrangements to identify hidden or unnecessary costs as well as identify what constitutes reasonable staffing within a well-defined scope of work.

The output is a staffing structure, contractual terms and conditions and a compensation agreement designed to achieve your specific goals.

Proprietary data and diagnostic tools

We have extensive proprietary data and a toolbox of diagnostic approaches to evaluate fees against industry benchmarks and best practice. Click here to find out more about our Global Agency Rates Database™.

Our unique Global Compensation / Remuneration Council leads best practice compensation strategy innovation. With our London office lecturing on the subject for ISBA.

We can help you put in place payment by results (PBR) metrics that both minimise your financial exposure and help your agency deliver on their objectives more effectively.