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2015 » The Observatory International Archive
Global management consultancy Observatory International is opening its Dubai office this month as the hub for the MEA region.
More channels, more devices, tight budgets, leaner resources, exponential growth in brand content, pace of change, the need to drive business growth, manage the consumer experience across the whole customer journey – this is the reality of the modern Marketing function.
Jacob's, the snacks company owned by United Biscuits, has appointed Grey London to be its creative agency.
Observatory International, the leading global marketing management consultancy, has opened its Dubai office to provide its expertise to brands and corporations across the Middle East and North Africa. The Dubai office will be headed by experienced communications industry expert Rahul Kalia.
Observatory International attended the 2015 New York AdForum summit which gathers around 25 marketing management consultants from all around the world every year, and provides the opportunity to meet with key stakeholders across the Communications industry.
Observatory International, the leading global marketing management consultancy, has opened its Paris office to provide its expertise to brands and corporations in France. The Paris office will be headed by experienced marketers Florence Garnier and Nicolas Gondeau.
Observatory International launch their operations on the French market following an agreement with the French consulting firm Marketing Efficiency.

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Tight budgets, less resource, more channels, more devices, a need for agility, the requirement to drive business growth, managing the consumer experience across the whole customer journey beyond just the marketing function - this is the reality of the modern marketing function.
Innovation and how it solves a lot of problems for the CMO
From time to time we are approached by our Clients to answer the question – “how much of the marketing budget should we allocate to Agency fees”.