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2014 » The Observatory International Archive
Observatory International has been appointed to manage all aspects of the Acer Global Creative Agency Pitch Process.
Arla Foods, the owner of the dairy brands Lurpak and Anchor, is looking for an agency ahead of a global push.
There has been enough said of the data age. With the rapid uptake of data-driven marketing and the role digital is playing in marketing, the marketing profession has seen a major upheaval in the way it is run...
It follows a pitch against Abbott Mead Vickers BBDO, Bartle Bogle Hegarty, WCRS and the incumbent, BMB...
Driven by high demand from global brands in a fast changing communications environment, Observatory International (TOI) has appointed Florence Garnier as...
BMW Motorrad, the German manufacturer's motorcycle division, is reviewing its global digital account...
McCain Foods has launched a review of its £20 million UK creative advertising account, putting incumbent BMB at risk...

Challenges for CMOs

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  • June 29, 2014
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  • Blog
Challenges for CMOs - Stuart Pocock's keynote speech at the CMO of the year 2013 awards.
The leading global pitch and marketing consultancy, Observatory International, is opening an office in Warsaw to provide bespoke consultancy to corporations with operations in Poland and across the CEE and CIS region.
Marketing magazine’s The Futurist Live! was kick-started by a high-power debate on the topic: is the client-agency model dysfunctional?