{"id":7497,"date":"2022-09-19T11:55:43","date_gmt":"2022-09-19T09:55:43","guid":{"rendered":"https:\/\/www.observatoryinternational.com\/our-insights\/clients-and-creativity-2022\/"},"modified":"2022-09-19T11:55:43","modified_gmt":"2022-09-19T09:55:43","slug":"clients-and-creativity-2022","status":"publish","type":"post","link":"https:\/\/www.observatoryinternational.com\/en-za\/our-insights\/clients-and-creativity-2022\/","title":{"rendered":"Clients and Creativity 2022"},"content":{"rendered":"<p>With creative communications effectiveness on the decline, what can marketers do to reverse the decline and drive sustainable brand growth.<\/p>\n<p>Clients and Creativity is the world\u2019s first global study focused specifically on clients\u2019 roles and the part they can play in tackling the decline of creativity in marketing and advertising. \u00a0 Produced in collaboration with the <a href=\"https:\/\/wfanet.org\/\" target=\"_blank\" rel=\"noopener\">WFA<\/a> and\u00a0<a href=\"https:\/\/www.contagious.com\/\" target=\"_blank\" rel=\"noopener\">Contagious<\/a>.<\/p>\n<p>For more information about this report, please contact us at\u00a0<a href=\"mailto:info@observatoryinternational.com\">info@observatoryinternational.com<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>With creative communications effectiveness on the decline, what can marketers do to reverse the decline and drive sustainable brand growth. Clients and Creativity is the world\u2019s first global study focused specifically on clients\u2019 roles and the part they can play in tackling the decline of creativity in marketing and advertising. \u00a0 Produced in collaboration with &hellip; <a href=\"https:\/\/www.observatoryinternational.com\/en-za\/our-insights\/clients-and-creativity-2022\/\">Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[36],"tags":[],"class_list":["post-7497","post","type-post","status-publish","format-standard","hentry","category-reports-en-za"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.1.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Clients and Creativity 2022 - The Observatory International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.observatoryinternational.com\/en-za\/our-insights\/clients-and-creativity-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Clients and Creativity 2022 - The Observatory International\" \/>\n<meta property=\"og:description\" content=\"With creative communications effectiveness on the decline, what can marketers do to reverse the decline and drive sustainable brand growth. 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