{"id":7482,"date":"2022-09-19T11:52:59","date_gmt":"2022-09-19T09:52:59","guid":{"rendered":"https:\/\/www.observatoryinternational.com\/our-insights\/agency-roster-transformation-2022\/"},"modified":"2025-12-11T10:27:14","modified_gmt":"2025-12-11T09:27:14","slug":"marketing-agency-roster-transformation","status":"publish","type":"post","link":"https:\/\/www.observatoryinternational.com\/en-us\/our-insights\/marketing-agency-roster-transformation\/","title":{"rendered":"Agency Roster Transformation 2022"},"content":{"rendered":"

This report, published in partnership with the World Federation of Advertisers<\/a>, highlights how agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to reform their current agency arrangements.<\/p>\n

In the wake of a multiple challenges, such as the global pandemic and exponential rise of digital, combined with added pressure in areas such as sustainability and diversity and inclusion, just 75% of major multinationals said that they were \u2018somewhat satisfied\u2019 or less with their current agency roster structure.<\/p>\n

The findings are based on responses from 32 advertiser companies across nine different sectors. All respondents were senior leaders responsible for agency management, with 81% holding a global role, with the remainder having regional responsibilities Total annual respondent spend was more than $55bn.<\/p>\n

For more information about this report, please contact us at\u00a0info@observatoryinternational.com<\/a> or if you would like to know more about our Agency Roster Modelling services take a look here<\/a><\/p>\n

\"Observatory<\/p>\n","protected":false},"excerpt":{"rendered":"

This report, published in partnership with the World Federation of Advertisers, highlights how agency rosters are in an era of constant change, with the majority of multinational advertisers already changing or planning to reform their current agency arrangements. In the wake of a multiple challenges, such as the global pandemic and exponential rise of digital, … Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":9631,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[14],"tags":[],"class_list":["post-7482","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports-en-us"],"acf":[],"yoast_head":"\nMarketing Agency Rosters 2022 - The Observatory International<\/title>\n<meta name=\"description\" content=\"This report highlights the latest trends in marketing agency rosters and how companies are brands are changing rosters to meet business needs\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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