{"id":6556,"date":"2022-06-27T11:24:52","date_gmt":"2022-06-27T09:24:52","guid":{"rendered":"https:\/\/www.observatoryinternational.com\/our-insights\/observatory-international-newsletter-june-2022\/"},"modified":"2025-12-11T12:25:54","modified_gmt":"2025-12-11T11:25:54","slug":"observatory-international-newsletter-june-2022","status":"publish","type":"post","link":"https:\/\/www.observatoryinternational.com\/en-us\/our-insights\/observatory-international-newsletter-june-2022\/","title":{"rendered":"Observatory International Newsletter \u2013 June 2022"},"content":{"rendered":"

Findings from the latest Observatory International \/ ISBA remuneration survey<\/strong><\/p>\n

We’ve recently finalised our bi-annual remuneration survey with ISBA.\u00a0\u00a0With a global pandemic and economic pressures we anticipated there would be some behavioural and financial changes on ways of working with agencies since the last survey in early 2020. \u00a0Whilst the pandemic may have led to many innovations, the creation of revolutionary remuneration constructs is not one of them. \u00a0We did however see a marked shift in the need to link agency payments to their performance. \u00a0Worryingly only 55% of respondents to the survey felt they were getting value for money from their creative agencies.<\/p>\n

Client teams are already spotting that service levels from their agencies are down from pre-pandemic, caused by the much publicised talent shortage with many leaving the agency world and proving difficult to replace.<\/p>\n

Evidence suggests that many brands will need to look closely at the way they work with their agencies, the number they have and how that roster serves the needs of marketers.<\/p>\n

To obtain a copy of the report please click here<\/a>.<\/p>\n

Lessons learned from the marketing community to attract, nurture and retain talent<\/strong><\/p>\n

Again with ISBA, we recently held a round table discussion on the major challenges\u00a0\u00a0for the marketing and communications industry to attract, nurture and retain talent.<\/p>\n

High churn, talent shortages and salary inflation, all exacerbated by the pandemic, have meant that senior marketing management are now having to devote an increasing amount of time to build and motivate their teams and retain staff, which has now become management’s number one issue.<\/p>\n

To read more about the solutions discussed\u00a0please click here<\/a>.<\/p>\n

Five rules for pitching in a talent crisis<\/strong><\/p>\n

Following on that theme Danny Hill from our Greater China & South East Asia region recently published an article on five rules for pitching in a talent crisis.\u00a0\u00a0It’s vital that advertisers take heed of the key principles outlined if they want to be able to select the best possible partner from the agency community.\u00a0\u00a0To find out more please\u00a0click here<\/a><\/p>\n

How not measuring your agencies’ performance is costing you money<\/strong><\/p>\n

If you want to avoid a pitch altogether then measuring your agencies’ performance could be the solution.\u00a0\u00a0Over the years in managing both agency searches and agency performance measurement programmes we’ve identified clear hard costs to an organisation of\u00a0not<\/u>\u00a0measuring your agencies’ performance. \u00a0\u00a0They include:<\/p>\n