{"id":6516,"date":"2022-01-26T17:21:50","date_gmt":"2022-01-26T16:21:50","guid":{"rendered":"https:\/\/www.observatoryinternational.com\/our-insights\/observatory-international-newsletter-january-2022\/"},"modified":"2022-08-12T17:19:36","modified_gmt":"2022-08-12T15:19:36","slug":"observatory-international-newsletter-january-2022","status":"publish","type":"post","link":"https:\/\/www.observatoryinternational.com\/en-us\/our-insights\/observatory-international-newsletter-january-2022\/","title":{"rendered":"Observatory International Newsletter \u2013 January 2022"},"content":{"rendered":"

Marketing\u2019s\u00a0Sustainability Challenge<\/strong><\/p>\n

Whatever category or sector you are in, the drive for greater sustainability will affect every aspect of what you do. \u00a0Marketing’s sustainability challenge has shifted from influencing others to taking a long hard look at how marketing is done and what\u00a0changes can be made to meet sustainability targets. \u00a0In this\u00a0first in a series of articles on sustainability we highlight key actions to take now – focused on authenticity, measurement and the supply chain.\u00a0 Find out more here.<\/a><\/p>\n

The Observatory International – one of the UK’s leading management consultants<\/strong><\/p>\n

\"\"<\/p>\n

We are delighted that once again The Observatory International has been recognised as one of the leading management consultants in the UK, in a report published by the Financial Times last week. \u00a0Find out more here.<\/a><\/p>\n

Agency Performance Evaluation
\nBest Practice Guide<\/strong><\/p>\n

In partnership with ISBA we have published a best practice guide to agency performance evaluation. \u00a0The need for strong and constructive client and agency relationship to enable and deliver brand growth is more important than ever. \u00a0This guide tackles the key areas of Agency Performance Evaluation, why it’s important, and best practice guidance to enable it.
\nContact us to find out more.<\/a><\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Marketing\u2019s\u00a0Sustainability Challenge Whatever category or sector you are in, the drive for greater sustainability will affect every aspect of what you do. \u00a0Marketing’s sustainability challenge has shifted from influencing others to taking a long hard look at how marketing is done and what\u00a0changes can be made to meet sustainability targets. \u00a0In this\u00a0first in a series … Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[255],"tags":[155,153],"class_list":["post-6516","post","type-post","status-publish","format-standard","hentry","category-news-en-us","tag-marketing-trends-en-us","tag-observations-en-us"],"acf":[],"yoast_head":"\nObservatory International Newsletter \u2013 January 2022 - The Observatory International<\/title>\n<meta name=\"robots\" content=\"index, follow, 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