{"id":11058,"date":"2023-06-23T10:30:00","date_gmt":"2023-06-23T08:30:00","guid":{"rendered":"https:\/\/www.observatoryinternational.com\/our-insights\/observatory-international-curated-newsletter-june-2023\/"},"modified":"2023-07-31T17:00:55","modified_gmt":"2023-07-31T15:00:55","slug":"observatory-international-curated-newsletter-june-2023","status":"publish","type":"post","link":"https:\/\/www.observatoryinternational.com\/en-us\/our-insights\/observatory-international-curated-newsletter-june-2023\/","title":{"rendered":"Observatory International Curated Newsletter – June 2023"},"content":{"rendered":"

Greenwashing Clampdown<\/strong><\/p>\n

Sustainability remains high on the agenda for many businesses.\u00a0 As highlighted in the WFA\u2019s \u2018Sustainable Marketing 2030\u2019 report<\/a>, 64% of consumers said that brands need to take responsibility to solve climate and environmental issues.<\/p>\n

Having a positive environmental approach is important, however portraying this badly or falsely in marketing activities can have damaging effects.\u00a0 Greenwashing is becoming a growing issue.\u00a0 In the UK the Advertising Standards Authority (ASA) is clamping down by putting stricter rules into effect<\/a> that prevent brands from making misleading environmental claims.<\/p>\n

In the last month alone, the ASA has issued bans<\/a> on recent ads by Shell, Repsol and Petronas for misleading the public on the climate and environmental benefits of their products.<\/p>\n

\"\"<\/p>\n

\n

 <\/p>\n

Value of Specialist Consultants<\/strong><\/p>\n

The squeeze on budgets is being felt by the consultancy sector. As reported in the Financial Times, the current uncertainty in the economic environment has led to a wave of cancelled projects and clients pushing for lower fees. Big name consultancies such as Accenture and EY are restructuring as a result.<\/p>\n

The irony, particularly in the marketing sector, is that the consultancy services on offer are designed to drive efficiencies and improve effectiveness, thus helping to alleviate economic pressures. As already reported by Observatory International\u2019s co-founder, Stuart Pocock, there are times where it is much more beneficial to employ specialists to fulfil their role, and potentially damaging to cut corners by attempting to do the job yourself.<\/p>\n

\"\"<\/p>\n

\n

 <\/p>\n

Cannes be Effective<\/strong><\/p>\n

The Cannes Lions International Festival of Creativity 2023 is in full flow this week as the industry once more descends upon the south of France.\u00a0 There will be plenty of important topics of discussion \u2013 sustainability and inclusivity among them \u2013 as well as others that may hog the limelight \u2013 artificial intelligence, we\u2019re looking at you.<\/p>\n

What should remain front of mind for marketers and brands, however, is creative effectiveness.\u00a0 To coincide with the Festival, WARC have published a new paper on how to build a culture of creative effectiveness<\/a> within your organisation.<\/p>\n

\"\"<\/p>\n","protected":false},"excerpt":{"rendered":"

Greenwashing Clampdown Sustainability remains high on the agenda for many businesses.\u00a0 As highlighted in the WFA\u2019s \u2018Sustainable Marketing 2030\u2019 report, 64% of consumers said that brands need to take responsibility to solve climate and environmental issues. Having a positive environmental approach is important, however portraying this badly or falsely in marketing activities can have damaging … Continued<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[255],"tags":[],"class_list":["post-11058","post","type-post","status-publish","format-standard","hentry","category-news-en-us"],"acf":[],"yoast_head":"\nCurated Newsletter June 2023 - The Observatory International<\/title>\n<meta name=\"description\" content=\"Curated articles and insights to support the Marketing industry from the Observatory International to support the industry in turbulent times\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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content=\"https:\/\/www.observatoryinternational.com\/app\/uploads\/2023\/07\/greenwashing-b6c81c67f499fe48-300x163.jpg\" \/>\n<meta name=\"author\" content=\"Christine Downton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@observatoryint\" \/>\n<meta name=\"twitter:site\" content=\"@observatoryint\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-us\\\/our-insights\\\/observatory-international-curated-newsletter-june-2023\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-us\\\/our-insights\\\/observatory-international-curated-newsletter-june-2023\\\/\"},\"author\":{\"name\":\"Christine 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