Global Trends in Creative In-Housing
Many brands are seeking greater control of their marketing output and tighter ownership of creative development through in-housing. 57% of multinationals now have in-house resource, which is helping them to achieve better integration, increased brand knowledge and cost efficiencies
In this report published in partnership with the WFA we investigate the key trends and drivers of success for creative in-housing.
For more information about this report, please contact us.