{"id":6547,"date":"2022-05-27T11:05:23","date_gmt":"2022-05-27T09:05:23","guid":{"rendered":"https:\/\/www.observatoryinternational.com\/our-insights\/observatory-international-newsletter-may-2022\/"},"modified":"2025-12-11T18:18:42","modified_gmt":"2025-12-11T17:18:42","slug":"observatory-international-newsletter-may-2022","status":"publish","type":"post","link":"https:\/\/www.observatoryinternational.com\/en-uk\/our-insights\/observatory-international-newsletter-may-2022\/","title":{"rendered":"Observatory International Newsletter \u2013 May 2022"},"content":{"rendered":"<p><strong>Navigating out of a perfect storm<\/strong><\/p>\n<p>Recovery from the COVID pandemic. Exponential growth of digital. Lack of digital transformation capabilities. Talent drain. Inflation. Lack of agency capacity.\u00a0And an horrific war in Europe\u2026<\/p>\n<p>Anyone of these elements in isolation has to be a major challenge for marketers. In combination they provide the industry with a perfect storm of major proportions.<\/p>\n<p>To navigate your way out of a perfect storm means you need the right skill sets, focus, foresight and will. You also need a mighty strong vessel and the best possible multi-talented crew working in unison.<\/p>\n<p>To view our thoughts on how to tackle these challenges please <a href=\"https:\/\/www.observatoryinternational.com\/our-insights\/navigating-out-of-a-perfect-storm\/\">click here<\/a>, or\u00a0<a href=\"mailto:info@observatoryinternational.com\">contact us<\/a>\u00a0to discuss how we might be able to support you.<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Observatory International Global Consultants Meeting \u2013 May in Paris<\/strong><\/p>\n<p>We&#8217;re really looking forward to meeting with our colleagues for our first in-person Global Consultants summit since 2019.\u00a0\u00a0We have representation at the meeting from our colleagues from the US, UK, France, Germany, South Africa and Hong Kong.<\/p>\n<p>As always we anticipate an insightful and productive meeting where we get to discuss market trends and client challenges, exchange recent experience on best practice methodologies and case studies, as well as reviewing our new initiatives and service offerings.\u00a0\u00a0Subjects high on the agenda include global \/ local models and resourcing, recent developments in the agency landscape, production at scale, talent, DE&amp;I and sustainability implications.<\/p>\n<p>The collective experience and best practice that our Observatory offices&#8217; summits enables us to share and deploy for our clients across the globe remains unparalleled.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-6485 size-full\" src=\"https:\/\/www.observatoryinternational.com\/app\/uploads\/2022\/07\/ObservatoryInternational-Partners-Meeting.jpg\" alt=\"Observatory International meeting\" width=\"820\" height=\"200\" srcset=\"https:\/\/www.observatoryinternational.com\/app\/uploads\/2022\/07\/ObservatoryInternational-Partners-Meeting.jpg 820w, https:\/\/www.observatoryinternational.com\/app\/uploads\/2022\/07\/ObservatoryInternational-Partners-Meeting-300x73.jpg 300w, https:\/\/www.observatoryinternational.com\/app\/uploads\/2022\/07\/ObservatoryInternational-Partners-Meeting-768x187.jpg 768w, https:\/\/www.observatoryinternational.com\/app\/uploads\/2022\/07\/ObservatoryInternational-Partners-Meeting-220x54.jpg 220w, https:\/\/www.observatoryinternational.com\/app\/uploads\/2022\/07\/ObservatoryInternational-Partners-Meeting-380x93.jpg 380w\" sizes=\"auto, (max-width: 820px) 100vw, 820px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Navigating out of a perfect storm Recovery from the COVID pandemic. Exponential growth of digital. Lack of digital transformation capabilities. Talent drain. Inflation. Lack of agency capacity.\u00a0And an horrific war in Europe\u2026 Anyone of these elements in isolation has to be a major challenge for marketers. In combination they provide the industry with a perfect &hellip; <a href=\"https:\/\/www.observatoryinternational.com\/en-uk\/our-insights\/observatory-international-newsletter-may-2022\/\">Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[254],"tags":[70,68],"class_list":["post-6547","post","type-post","status-publish","format-standard","hentry","category-news-en-uk","tag-marketing-trends-en-uk","tag-observations-en-uk"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Observatory International Newsletter \u2013 May 2022 - The Observatory International<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.observatoryinternational.com\/en-uk\/our-insights\/observatory-international-newsletter-may-2022\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Observatory International Newsletter \u2013 May 2022 - The Observatory International\" \/>\n<meta property=\"og:description\" content=\"Navigating out of a perfect storm Recovery from the COVID pandemic. 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