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Project Completion | First Direct

Project Completion | First Direct

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Project Completion | First Direct

Task: Pitch Process for First Direct

Assignment Timescale: 3+ Months

Status: Completed


The Observatory International was appointed by First Direct’s marketing and brand team to deliver an agency with strong strategic capabilities and proven creative credentials to rejuvenate the First Direct brand.

Our Solution

We looked across the UK to find agencies within the master HSBC roster who were able to fully demonstrate proven capabilities in the required deliverables combined with a challenger brand mentality to complement First Direct’s ambitions for 2020.


The process commenced in July and concluded with the appointment of The Brooklyn Brothers in late October 2019 following a competitive pitch process.

Thanks again for your help – you guys really are a pleasure to work with. You listen, understand, get stuff done quickly and nag/nudge in a way that isn’t at all annoying!” – Helen Priestley, Chief Marketing Officer – First Direct

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