{"id":11529,"date":"2023-12-20T18:37:30","date_gmt":"2023-12-20T17:37:30","guid":{"rendered":"https:\/\/www.observatoryinternational.com\/our-insights\/global-trends-in-agency-in-housing-2023\/"},"modified":"2025-12-09T16:52:22","modified_gmt":"2025-12-09T15:52:22","slug":"global-trends-in-agency-in-housing-2023","status":"publish","type":"post","link":"https:\/\/www.observatoryinternational.com\/en-ea\/our-insights\/global-trends-in-agency-in-housing-2023\/","title":{"rendered":"Global Trends in Agency In-Housing 2023"},"content":{"rendered":"<p>&#8220;Two-thirds of major multinationals have an in-house agency and a further 21% are considering establishing one&#8221; &#8211; the Global Trends in Agency In-housing Report 2023<\/p>\n<p>The report written by the Observatory International in partnership with the <a href=\"https:\/\/wfanet.org\">World Federation of Advertisers<\/a> explores the necessary skills, structures, benefits and challenges for creative agency in-housing, together with tips and guidance for best practice.<\/p>\n<p>For more information about this report please <a href=\"info@observatoryinternational.com\">contact us<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-11319 size-medium\" src=\"https:\/\/www.observatoryinternational.com\/app\/uploads\/2023\/12\/Global-Trends-in-Agency-Inhousing-300x171.png\" alt=\"Graphic of the Global Trends in Agency In-Housing Report 2023\" width=\"300\" height=\"171\" srcset=\"https:\/\/www.observatoryinternational.com\/app\/uploads\/2023\/12\/Global-Trends-in-Agency-Inhousing-300x171.png 300w, https:\/\/www.observatoryinternational.com\/app\/uploads\/2023\/12\/Global-Trends-in-Agency-Inhousing-1024x582.png 1024w, https:\/\/www.observatoryinternational.com\/app\/uploads\/2023\/12\/Global-Trends-in-Agency-Inhousing-768x437.png 768w, https:\/\/www.observatoryinternational.com\/app\/uploads\/2023\/12\/Global-Trends-in-Agency-Inhousing-1536x873.png 1536w, https:\/\/www.observatoryinternational.com\/app\/uploads\/2023\/12\/Global-Trends-in-Agency-Inhousing-220x125.png 220w, https:\/\/www.observatoryinternational.com\/app\/uploads\/2023\/12\/Global-Trends-in-Agency-Inhousing-380x216.png 380w, https:\/\/www.observatoryinternational.com\/app\/uploads\/2023\/12\/Global-Trends-in-Agency-Inhousing.png 1868w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&#8220;Two-thirds of major multinationals have an in-house agency and a further 21% are considering establishing one&#8221; &#8211; the Global Trends in Agency In-housing Report 2023 The report written by the Observatory International in partnership with the World Federation of Advertisers explores the necessary skills, structures, benefits and challenges for creative agency in-housing, together with tips &hellip; <a href=\"https:\/\/www.observatoryinternational.com\/en-ea\/our-insights\/global-trends-in-agency-in-housing-2023\/\">Continued<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[37],"tags":[],"class_list":["post-11529","post","type-post","status-publish","format-standard","hentry","category-reports-en-ea"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Global Trends in Agency In-Housing 2023 - The Observatory International<\/title>\n<meta name=\"description\" content=\"This report on Global Trends in Agency In-housing explores the skills, structures, challenges and benefits of creative agency in-housing\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" 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