{"id":10999,"date":"2023-07-19T10:30:07","date_gmt":"2023-07-19T08:30:07","guid":{"rendered":"https:\/\/www.observatoryinternational.com\/our-insights\/observatory-international-newsletter-july-2023\/"},"modified":"2023-07-31T16:46:04","modified_gmt":"2023-07-31T14:46:04","slug":"observatory-international-newsletter-july-2023","status":"publish","type":"post","link":"https:\/\/www.observatoryinternational.com\/en-ea\/our-insights\/observatory-international-newsletter-july-2023\/","title":{"rendered":"Observatory International Newsletter &#8211; July 2023"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>Finding A Penny to Save A Pound<\/strong><\/p>\n<p lang=\"x-size-13\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-10975 aligncenter\" src=\"https:\/\/www.observatoryinternational.com\/app\/uploads\/2023\/07\/FindaPenny-990b6d000003cf3c-300x110.png\" alt=\"\" width=\"300\" height=\"110\" srcset=\"https:\/\/www.observatoryinternational.com\/app\/uploads\/2023\/07\/FindaPenny-990b6d000003cf3c-300x110.png 300w, https:\/\/www.observatoryinternational.com\/app\/uploads\/2023\/07\/FindaPenny-990b6d000003cf3c-220x81.png 220w, https:\/\/www.observatoryinternational.com\/app\/uploads\/2023\/07\/FindaPenny-990b6d000003cf3c-380x140.png 380w, https:\/\/www.observatoryinternational.com\/app\/uploads\/2023\/07\/FindaPenny-990b6d000003cf3c.png 463w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p class=\"size-13\" lang=\"x-size-13\">There&#8217;s an expression in the UK that seems very apt for these times &#8220;I can&#8217;t find a penny to save a pound&#8221;. \u00a0In times of budget constraints and finance restrictions it can be very difficult to make the case for investment in marketing efficiency and effectiveness.<\/p>\n<p class=\"size-13\" lang=\"x-size-13\">We&#8217;ve put together some thoughts about how to build the business case for investment in marketing excellence to drive growth based on:<\/p>\n<ul>\n<li class=\"size-13\" lang=\"x-size-13\">Demonstrating that you have cut costs and found savings \u2013 recognised the need to support the business in the short-term, and put in place the disciplines to sustain those savings going forward<\/li>\n<li class=\"size-13\" lang=\"x-size-13\">Showing how your teams are working efficiently and effectively \u2013 and that you have priorities to focus on to further improve once budgets allow<\/li>\n<li class=\"size-13\" lang=\"x-size-13\">Evidence you have a clear \u00a0rationale to underpin your business case with aligned teams supporting your strategy, and ideally a champion supporting your cause.<\/li>\n<\/ul>\n<p>To find out more please <a href=\"https:\/\/www.observatoryinternational.com\/en-ea\/our-insights\/the-business-case-for-investing-in-your-marketing-now\/\">click here<\/a>.<\/p>\n<hr \/>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center;\"><strong>Agency Search &amp; Selection Project Completion | \u0160KODA Auto<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-medium wp-image-10986 aligncenter\" src=\"https:\/\/www.observatoryinternational.com\/app\/uploads\/2023\/07\/skoda-new-20214068-300x76.jpeg\" alt=\"\" width=\"300\" height=\"76\" srcset=\"https:\/\/www.observatoryinternational.com\/app\/uploads\/2023\/07\/skoda-new-20214068-300x76.jpeg 300w, https:\/\/www.observatoryinternational.com\/app\/uploads\/2023\/07\/skoda-new-20214068-768x194.jpeg 768w, https:\/\/www.observatoryinternational.com\/app\/uploads\/2023\/07\/skoda-new-20214068-220x55.jpeg 220w, https:\/\/www.observatoryinternational.com\/app\/uploads\/2023\/07\/skoda-new-20214068-380x96.jpeg 380w, https:\/\/www.observatoryinternational.com\/app\/uploads\/2023\/07\/skoda-new-20214068.jpeg 845w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n<p class=\"size-13\" lang=\"x-size-13\"><strong>Task<\/strong>:<strong>\u00a0<\/strong>Agency shortlisting for a new Global Creative Agency<\/p>\n<p class=\"size-13\" lang=\"x-size-13\"><strong>Situation<\/strong>:\u00a0\u0160KODA Auto a proudly Czech automobile manufacturer,\u00a0had an ambitious sales growth target linked to its launch plan for electric cars over the next few years. \u00a0It sought a creative partner with an international mindset, powered by a network to deliver fantastic creative for \u0160KODA.<\/p>\n<p class=\"size-13\" lang=\"x-size-13\"><strong>Our Solution<\/strong>:\u00a0Our standard search and selection process was deployed but tailored to suit the specific requirements of an international search for \u0160KODA. \u00a0Understandably interest from agencies in this opportunity was substantial so clarity on selection criteria and a fair consideration process was essential.<\/p>\n<p><strong>Outcome<\/strong>:<strong>\u00a0<\/strong>Following a closely run four-way pitch, \u0160KODA appointed FCB Inferno London (with a Prague implant) to handle the business.<\/p>\n<p class=\"size-13\" lang=\"x-size-13\">Commenting on the process\u00a0Meredith Kelly,\u00a0Global Head Of Marketing\u00a0\u0160KODA Auto said <em>&#8220;The immense experience and valuable guidance of Stuart and Christine, gave us the assurance that we had selected the best possible agency partner. I cannot imagine having gone through this process without their assistance and am confident that we have achieved a great result&#8221;<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Finding A Penny to Save A Pound There&#8217;s an expression in the UK that seems very apt for these times &#8220;I can&#8217;t find a penny to save a pound&#8221;. \u00a0In times of budget constraints and finance restrictions it can be very difficult to make the case for investment in marketing efficiency and effectiveness. We&#8217;ve put &hellip; <a href=\"https:\/\/www.observatoryinternational.com\/en-ea\/our-insights\/observatory-international-newsletter-july-2023\/\">Continued<\/a><\/p>\n","protected":false},"author":5,"featured_media":10976,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[248],"tags":[],"class_list":["post-10999","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news-en-ea"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>July 2023 Newsletter - The Observatory International<\/title>\n<meta name=\"description\" content=\"Latest insights and news from the Observatory International - July 2023\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.observatoryinternational.com\/en-ea\/our-insights\/observatory-international-newsletter-july-2023\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"July 2023 Newsletter - The Observatory International\" \/>\n<meta property=\"og:description\" content=\"Latest insights and news from the Observatory International - July 2023\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.observatoryinternational.com\/en-ea\/our-insights\/observatory-international-newsletter-july-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"The Observatory International\" \/>\n<meta property=\"article:published_time\" content=\"2023-07-19T08:30:07+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-31T14:46:04+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.observatoryinternational.com\/app\/uploads\/2023\/07\/FindaPenny-990b6d000003cf3c.png.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"463\" \/>\n\t<meta property=\"og:image:height\" content=\"170\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Christine Downton\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@observatoryint\" \/>\n<meta name=\"twitter:site\" content=\"@observatoryint\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-ea\\\/our-insights\\\/observatory-international-newsletter-july-2023\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-ea\\\/our-insights\\\/observatory-international-newsletter-july-2023\\\/\"},\"author\":{\"name\":\"Christine Downton\",\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-ea\\\/#\\\/schema\\\/person\\\/f0d2ffe1c42e38cae6347a35d208c6ad\"},\"headline\":\"Observatory International Newsletter &#8211; 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