contact us.<\/a><\/p>\n![\"\"](\"https:\/\/www.observatoryinternational.com\/app\/uploads\/2022\/09\/Global-Trends-in-Creative-In-Housing.png.webp\")
<\/p>\n","protected":false},"excerpt":{"rendered":"
What are the global trends in creative agency in-housing? \u00a0Many brands are seeking greater control of their marketing output and tighter ownership of creative development through in-housing.\u00a0 57% of multinationals now have in-house resource, which is helping them to achieve better integration, increased brand knowledge and cost efficiencies In this report published in partnership with … Continued<\/a><\/p>\n","protected":false},"author":1,"featured_media":10431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[33],"tags":[110,104,106,107],"class_list":["post-7701","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-reports-de-en","tag-agency-capabilities-en-de","tag-agency-roster-modelling-en-de","tag-marketer-capabilities-en-de","tag-marketing-trends-en-de"],"acf":[],"yoast_head":"\nCreative agency in-housing trends - The Observatory International<\/title>\n<meta name=\"description\" content=\"In this report published in partnership with the WFA we investigate the key creative agency in-housing trends and drivers for success.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.observatoryinternational.com\/en-de\/our-insights\/creative-agency-in-housing-trends\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Creative agency in-housing trends - The Observatory International\" \/>\n<meta property=\"og:description\" content=\"In this report published in partnership with the WFA we investigate the key creative agency in-housing trends and drivers for success.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.observatoryinternational.com\/en-de\/our-insights\/creative-agency-in-housing-trends\/\" \/>\n<meta property=\"og:site_name\" content=\"The Observatory International\" \/>\n<meta property=\"article:published_time\" content=\"2020-09-19T09:56:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-11T14:46:33+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.observatoryinternational.com\/app\/uploads\/2022\/09\/Global-Trends-in-Creative-In-Housing.png.webp\" \/>\n\t<meta property=\"og:image:width\" content=\"1207\" \/>\n\t<meta property=\"og:image:height\" content=\"851\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"WebmasterFarnedi\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@observatoryint\" \/>\n<meta name=\"twitter:site\" content=\"@observatoryint\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-de\\\/our-insights\\\/creative-agency-in-housing-trends\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-de\\\/our-insights\\\/creative-agency-in-housing-trends\\\/\"},\"author\":{\"name\":\"WebmasterFarnedi\",\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-de\\\/#\\\/schema\\\/person\\\/dfb4c14c549654ef1d6ed6b4bd49f06f\"},\"headline\":\"Global Trends in Creative In-Housing\",\"datePublished\":\"2020-09-19T09:56:58+00:00\",\"dateModified\":\"2025-12-11T14:46:33+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-de\\\/our-insights\\\/creative-agency-in-housing-trends\\\/\"},\"wordCount\":82,\"publisher\":{\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-de\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-de\\\/our-insights\\\/creative-agency-in-housing-trends\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.observatoryinternational.com\\\/app\\\/uploads\\\/2022\\\/09\\\/Global-Trends-in-Creative-In-Housing.png.webp\",\"keywords\":[\"Agency Capabilities\",\"Agency Roster Modelling\",\"Marketer Capabilities\",\"Marketing Trends\"],\"articleSection\":[\"Reports\"],\"inLanguage\":\"en-DE\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-de\\\/our-insights\\\/creative-agency-in-housing-trends\\\/\",\"url\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-de\\\/our-insights\\\/creative-agency-in-housing-trends\\\/\",\"name\":\"Creative agency in-housing trends - The Observatory International\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-de\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-de\\\/our-insights\\\/creative-agency-in-housing-trends\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-de\\\/our-insights\\\/creative-agency-in-housing-trends\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.observatoryinternational.com\\\/app\\\/uploads\\\/2022\\\/09\\\/Global-Trends-in-Creative-In-Housing.png.webp\",\"datePublished\":\"2020-09-19T09:56:58+00:00\",\"dateModified\":\"2025-12-11T14:46:33+00:00\",\"description\":\"In this report published in partnership with the WFA we investigate the key creative agency in-housing trends and drivers for success.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-de\\\/our-insights\\\/creative-agency-in-housing-trends\\\/#breadcrumb\"},\"inLanguage\":\"en-DE\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.observatoryinternational.com\\\/en-de\\\/our-insights\\\/creative-agency-in-housing-trends\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-DE\",\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-de\\\/our-insights\\\/creative-agency-in-housing-trends\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.observatoryinternational.com\\\/app\\\/uploads\\\/2022\\\/09\\\/Global-Trends-in-Creative-In-Housing.png.webp\",\"contentUrl\":\"https:\\\/\\\/www.observatoryinternational.com\\\/app\\\/uploads\\\/2022\\\/09\\\/Global-Trends-in-Creative-In-Housing.png.webp\",\"width\":1207,\"height\":851,\"caption\":\"Global trends in creative in-housing report title page\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-de\\\/our-insights\\\/creative-agency-in-housing-trends\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-de\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Global Trends in Creative In-Housing\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-de\\\/#website\",\"url\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-de\\\/\",\"name\":\"The Observatory International\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-de\\\/#organization\"},\"alternateName\":\"Drive brand growth\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-de\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-DE\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-de\\\/#organization\",\"name\":\"The Observatory International\",\"url\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-de\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-DE\",\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-de\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.observatoryinternational.com\\\/app\\\/uploads\\\/2022\\\/07\\\/observatory.png.webp\",\"contentUrl\":\"https:\\\/\\\/www.observatoryinternational.com\\\/app\\\/uploads\\\/2022\\\/07\\\/observatory.png.webp\",\"width\":576,\"height\":300,\"caption\":\"The Observatory International\"},\"image\":{\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-de\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/x.com\\\/observatoryint\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.observatoryinternational.com\\\/en-de\\\/#\\\/schema\\\/person\\\/dfb4c14c549654ef1d6ed6b4bd49f06f\",\"name\":\"WebmasterFarnedi\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-DE\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5e57bfc7394126f3eacbaed73abe6cff991fc9bc9906c932582325769439024b?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5e57bfc7394126f3eacbaed73abe6cff991fc9bc9906c932582325769439024b?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/5e57bfc7394126f3eacbaed73abe6cff991fc9bc9906c932582325769439024b?s=96&d=mm&r=g\",\"caption\":\"WebmasterFarnedi\"},\"sameAs\":[\"https:\\\/\\\/www.observatoryinternational.com\\\/wp\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Creative agency in-housing trends - The Observatory International","description":"In this report published in partnership with the WFA we investigate the key creative agency in-housing trends and drivers for success.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.observatoryinternational.com\/en-de\/our-insights\/creative-agency-in-housing-trends\/","og_locale":"en_US","og_type":"article","og_title":"Creative agency in-housing trends - The Observatory International","og_description":"In this report published in partnership with the WFA we investigate the key creative agency in-housing trends and drivers for success.","og_url":"https:\/\/www.observatoryinternational.com\/en-de\/our-insights\/creative-agency-in-housing-trends\/","og_site_name":"The Observatory International","article_published_time":"2020-09-19T09:56:58+00:00","article_modified_time":"2025-12-11T14:46:33+00:00","og_image":[{"width":1207,"height":851,"url":"https:\/\/www.observatoryinternational.com\/app\/uploads\/2022\/09\/Global-Trends-in-Creative-In-Housing.png.webp","type":"image\/png"}],"author":"WebmasterFarnedi","twitter_card":"summary_large_image","twitter_creator":"@observatoryint","twitter_site":"@observatoryint","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.observatoryinternational.com\/en-de\/our-insights\/creative-agency-in-housing-trends\/#article","isPartOf":{"@id":"https:\/\/www.observatoryinternational.com\/en-de\/our-insights\/creative-agency-in-housing-trends\/"},"author":{"name":"WebmasterFarnedi","@id":"https:\/\/www.observatoryinternational.com\/en-de\/#\/schema\/person\/dfb4c14c549654ef1d6ed6b4bd49f06f"},"headline":"Global Trends in Creative In-Housing","datePublished":"2020-09-19T09:56:58+00:00","dateModified":"2025-12-11T14:46:33+00:00","mainEntityOfPage":{"@id":"https:\/\/www.observatoryinternational.com\/en-de\/our-insights\/creative-agency-in-housing-trends\/"},"wordCount":82,"publisher":{"@id":"https:\/\/www.observatoryinternational.com\/en-de\/#organization"},"image":{"@id":"https:\/\/www.observatoryinternational.com\/en-de\/our-insights\/creative-agency-in-housing-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/www.observatoryinternational.com\/app\/uploads\/2022\/09\/Global-Trends-in-Creative-In-Housing.png.webp","keywords":["Agency Capabilities","Agency Roster Modelling","Marketer Capabilities","Marketing Trends"],"articleSection":["Reports"],"inLanguage":"en-DE"},{"@type":"WebPage","@id":"https:\/\/www.observatoryinternational.com\/en-de\/our-insights\/creative-agency-in-housing-trends\/","url":"https:\/\/www.observatoryinternational.com\/en-de\/our-insights\/creative-agency-in-housing-trends\/","name":"Creative agency in-housing trends - The Observatory International","isPartOf":{"@id":"https:\/\/www.observatoryinternational.com\/en-de\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.observatoryinternational.com\/en-de\/our-insights\/creative-agency-in-housing-trends\/#primaryimage"},"image":{"@id":"https:\/\/www.observatoryinternational.com\/en-de\/our-insights\/creative-agency-in-housing-trends\/#primaryimage"},"thumbnailUrl":"https:\/\/www.observatoryinternational.com\/app\/uploads\/2022\/09\/Global-Trends-in-Creative-In-Housing.png.webp","datePublished":"2020-09-19T09:56:58+00:00","dateModified":"2025-12-11T14:46:33+00:00","description":"In this report published in partnership with the WFA we investigate the key creative agency in-housing trends and drivers for success.","breadcrumb":{"@id":"https:\/\/www.observatoryinternational.com\/en-de\/our-insights\/creative-agency-in-housing-trends\/#breadcrumb"},"inLanguage":"en-DE","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.observatoryinternational.com\/en-de\/our-insights\/creative-agency-in-housing-trends\/"]}]},{"@type":"ImageObject","inLanguage":"en-DE","@id":"https:\/\/www.observatoryinternational.com\/en-de\/our-insights\/creative-agency-in-housing-trends\/#primaryimage","url":"https:\/\/www.observatoryinternational.com\/app\/uploads\/2022\/09\/Global-Trends-in-Creative-In-Housing.png.webp","contentUrl":"https:\/\/www.observatoryinternational.com\/app\/uploads\/2022\/09\/Global-Trends-in-Creative-In-Housing.png.webp","width":1207,"height":851,"caption":"Global trends in creative in-housing report title page"},{"@type":"BreadcrumbList","@id":"https:\/\/www.observatoryinternational.com\/en-de\/our-insights\/creative-agency-in-housing-trends\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.observatoryinternational.com\/en-de\/"},{"@type":"ListItem","position":2,"name":"Global Trends in Creative In-Housing"}]},{"@type":"WebSite","@id":"https:\/\/www.observatoryinternational.com\/en-de\/#website","url":"https:\/\/www.observatoryinternational.com\/en-de\/","name":"The Observatory International","description":"","publisher":{"@id":"https:\/\/www.observatoryinternational.com\/en-de\/#organization"},"alternateName":"Drive brand growth","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.observatoryinternational.com\/en-de\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-DE"},{"@type":"Organization","@id":"https:\/\/www.observatoryinternational.com\/en-de\/#organization","name":"The Observatory International","url":"https:\/\/www.observatoryinternational.com\/en-de\/","logo":{"@type":"ImageObject","inLanguage":"en-DE","@id":"https:\/\/www.observatoryinternational.com\/en-de\/#\/schema\/logo\/image\/","url":"https:\/\/www.observatoryinternational.com\/app\/uploads\/2022\/07\/observatory.png.webp","contentUrl":"https:\/\/www.observatoryinternational.com\/app\/uploads\/2022\/07\/observatory.png.webp","width":576,"height":300,"caption":"The Observatory International"},"image":{"@id":"https:\/\/www.observatoryinternational.com\/en-de\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/x.com\/observatoryint"]},{"@type":"Person","@id":"https:\/\/www.observatoryinternational.com\/en-de\/#\/schema\/person\/dfb4c14c549654ef1d6ed6b4bd49f06f","name":"WebmasterFarnedi","image":{"@type":"ImageObject","inLanguage":"en-DE","@id":"https:\/\/secure.gravatar.com\/avatar\/5e57bfc7394126f3eacbaed73abe6cff991fc9bc9906c932582325769439024b?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/5e57bfc7394126f3eacbaed73abe6cff991fc9bc9906c932582325769439024b?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/5e57bfc7394126f3eacbaed73abe6cff991fc9bc9906c932582325769439024b?s=96&d=mm&r=g","caption":"WebmasterFarnedi"},"sameAs":["https:\/\/www.observatoryinternational.com\/wp"]}]}},"_links":{"self":[{"href":"https:\/\/www.observatoryinternational.com\/en-de\/wp-json\/wp\/v2\/posts\/7701","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.observatoryinternational.com\/en-de\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.observatoryinternational.com\/en-de\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.observatoryinternational.com\/en-de\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.observatoryinternational.com\/en-de\/wp-json\/wp\/v2\/comments?post=7701"}],"version-history":[{"count":4,"href":"https:\/\/www.observatoryinternational.com\/en-de\/wp-json\/wp\/v2\/posts\/7701\/revisions"}],"predecessor-version":[{"id":13017,"href":"https:\/\/www.observatoryinternational.com\/en-de\/wp-json\/wp\/v2\/posts\/7701\/revisions\/13017"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.observatoryinternational.com\/en-de\/wp-json\/wp\/v2\/media\/10431"}],"wp:attachment":[{"href":"https:\/\/www.observatoryinternational.com\/en-de\/wp-json\/wp\/v2\/media?parent=7701"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.observatoryinternational.com\/en-de\/wp-json\/wp\/v2\/categories?post=7701"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.observatoryinternational.com\/en-de\/wp-json\/wp\/v2\/tags?post=7701"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}