{"id":13714,"date":"2026-06-23T14:40:10","date_gmt":"2026-06-23T12:40:10","guid":{"rendered":"https:\/\/www.observatoryinternational.com\/our-insights\/zespri-appoints-vccp-to-handle-its-global-creative-account\/"},"modified":"2026-06-23T14:40:40","modified_gmt":"2026-06-23T12:40:40","slug":"zespri-appoints-vccp-to-handle-its-global-creative-account","status":"publish","type":"post","link":"https:\/\/www.observatoryinternational.com\/en-de\/our-insights\/zespri-appoints-vccp-to-handle-its-global-creative-account\/","title":{"rendered":"Kiwi brand Zespri appoints VCCP to handle its global creative account"},"content":{"rendered":"<p>We were delighted to support Kiwi brand Zespri with the appointment of a global creative agency.<\/p>\n<p>VCCP will develop the brand\u2019s new global brand platform, \u201cGrown for good\u201d, and support Zespri in its mission to become \u201cthe world\u2019s healthiest fruit brand\u201d.<\/p>\n<p>Congratulations to Zespri and VCCP and we look forward to seeing the fruits of your successful relationship (excuse the pun).<\/p>\n<p><a href=\"https:\/\/www.campaignlive.co.uk\/article\/vccp-wins-kiwi-fruit-brand-zespri\/1962188?bulletin=campaign_agencies_bulletin&amp;email_hash=&amp;utm_campaign=eNews%20Bulletin&amp;utm_content=Campaign%20Agencies%20(48)::www_campaignlive_co_uk_ar_3&amp;utm_medium=EMAIL&amp;utm_source=20260622\">Further details here from Campaign<\/a>.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-medium wp-image-13701\" src=\"https:\/\/www.observatoryinternational.com\/app\/uploads\/2026\/06\/Zespri-and-VCCP-300x200.jpg\" alt=\"Image of two Kiwi characters in a field of Kiwi trees\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.observatoryinternational.com\/app\/uploads\/2026\/06\/Zespri-and-VCCP-300x200.jpg 300w, https:\/\/www.observatoryinternational.com\/app\/uploads\/2026\/06\/Zespri-and-VCCP-220x147.jpg 220w, https:\/\/www.observatoryinternational.com\/app\/uploads\/2026\/06\/Zespri-and-VCCP-380x254.jpg 380w, https:\/\/www.observatoryinternational.com\/app\/uploads\/2026\/06\/Zespri-and-VCCP.jpg 743w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>We were delighted to support Kiwi brand Zespri with the appointment of a global creative agency. VCCP will develop the brand\u2019s new global brand platform, \u201cGrown for good\u201d, and support Zespri in its mission to become \u201cthe world\u2019s healthiest fruit brand\u201d. Congratulations to Zespri and VCCP and we look forward to seeing the fruits of &hellip; <a href=\"https:\/\/www.observatoryinternational.com\/en-de\/our-insights\/zespri-appoints-vccp-to-handle-its-global-creative-account\/\">Continued<\/a><\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[250],"tags":[109],"class_list":["post-13714","post","type-post","status-publish","format-standard","hentry","category-news-en-de","tag-agency-search-en-de"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.9 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Zespri Appoints VCCP - The Observatory International<\/title>\n<meta name=\"description\" content=\"The Observatory International are delighted to support Kiwi brand Zespri with a pitch process to appoint a global creative agency.\" 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